Matches in DBpedia 2016-04 for { ?s ?p "Preference-rank translation is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts it into actual purchase probabilities.A survey might ask a question using a ranking scale such as :A marketing researcher will re-specify the numerical values during codification."@en }
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- Preference-rank_translation comment "Preference-rank translation is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts it into actual purchase probabilities.A survey might ask a question using a ranking scale such as :A marketing researcher will re-specify the numerical values during codification.".
- Q7239816 comment "Preference-rank translation is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts it into actual purchase probabilities.A survey might ask a question using a ranking scale such as :A marketing researcher will re-specify the numerical values during codification.".