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- Preference-rank_translation abstract "Preference-rank translation is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts it into actual purchase probabilities.A survey might ask a question using a ranking scale such as :A marketing researcher will re-specify the numerical values during codification. 1 will become 5, 2 will become 4, 4 will become 2, 5 will become 1, and 3 will remain the same. In this way greater values will correspond with greater preference. Next, the researcher uses a data reduction technique like factor analysis to obtain aggregate scores. To convert these aggregate rankings into purchase probabilities, each category (in this case, each product) will be weighted with a translation coefficient. These weights are predefined. A typical weighting scheme is:The weighting schemes vary depending on the variables being measured.The following chart illustrates the procedure:Other purchase intention/rating translations include logit analysis and the intent scale translation.".
- Preference-rank_translation wikiPageID "275524".
- Preference-rank_translation wikiPageLength "2292".
- Preference-rank_translation wikiPageOutDegree "17".
- Preference-rank_translation wikiPageRevisionID "615484182".
- Preference-rank_translation wikiPageWikiLink Category:Choice_modelling.
- Preference-rank_translation wikiPageWikiLink Category:Consumer_behaviour.
- Preference-rank_translation wikiPageWikiLink Category:Market_research.
- Preference-rank_translation wikiPageWikiLink Category:Marketing.
- Preference-rank_translation wikiPageWikiLink Category:Product_management.
- Preference-rank_translation wikiPageWikiLink Factor_analysis.
- Preference-rank_translation wikiPageWikiLink Intent_scale_translation.
- Preference-rank_translation wikiPageWikiLink Logit_analysis_in_marketing.
- Preference-rank_translation wikiPageWikiLink Marketing.
- Preference-rank_translation wikiPageWikiLink Marketing_research.
- Preference-rank_translation wikiPageWikiLink New_product_development.
- Preference-rank_translation wikiPageWikiLink Preference_regression.
- Preference-rank_translation wikiPageWikiLink Quantitative_marketing_research.
- Preference-rank_translation wikiPageWikiLink Questionnaire_construction.
- Preference-rank_translation wikiPageWikiLink Scale_(social_sciences).
- Preference-rank_translation wikiPageWikiLink Survey_methodology.
- Preference-rank_translation wikiPageWikiLinkText "Preference-rank translation".
- Preference-rank_translation wikiPageWikiLinkText "preference-rank translation".
- Preference-rank_translation wikiPageUsesTemplate Template:Unreferenced.
- Preference-rank_translation subject Category:Choice_modelling.
- Preference-rank_translation subject Category:Consumer_behaviour.
- Preference-rank_translation subject Category:Market_research.
- Preference-rank_translation subject Category:Marketing.
- Preference-rank_translation subject Category:Product_management.
- Preference-rank_translation hypernym Technique.
- Preference-rank_translation type TopicalConcept.
- Preference-rank_translation type Econometric.
- Preference-rank_translation type Method.
- Preference-rank_translation comment "Preference-rank translation is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts it into actual purchase probabilities.A survey might ask a question using a ranking scale such as :A marketing researcher will re-specify the numerical values during codification.".
- Preference-rank_translation label "Preference-rank translation".
- Preference-rank_translation sameAs Q7239816.
- Preference-rank_translation sameAs ترجمة_تصنيف_التفضيلات.
- Preference-rank_translation sameAs m.01p8jk.
- Preference-rank_translation sameAs Q7239816.
- Preference-rank_translation wasDerivedFrom Preference-rank_translation?oldid=615484182.
- Preference-rank_translation isPrimaryTopicOf Preference-rank_translation.