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- Tarax abstract "Tarax is an Australian brand of soft drink.Tarax was the brand-name of an independent Victorian soft drink manufacturer and bottler.George Pethard (senior) (1855-1929), an English-born storeman, established a herbal soft drink business in Numurkah selling his product under the name of 'Taraxale'. 'Tarax' derived from 'taraxacum', the Latin name for the dandelion.George (junior) (1885-1961) joined his father's business in 1898 and moved to Bendigo in 1902, establishing the business behind 'Taraxville’, his home in the suburb of Golden Square. The business was expanded between the Wars, with Tarax Bars being established throughout Victoria.After World War II, the company restricted itself to selling conventional carbonated soft drink. In the 1950s Tarax won an Australian Institute of Food Science and Technology Award for their co-production of a flame spin sterilizer.Tarax was a marketing innovator, including sponsorship of the long-running Tarax Happy Show on television from 1957, compered by Happy Hammond, and the development of new packaging, such as the steel can. Tommy Tarax was a character who appeared on bottle tops and advertising displays, and on TV as a puppet with ventriloquist Ron Blaskett.Producing a wide range of flavours including lemonade, orange, lime ("Limelite"), kola, lemon, pineapple, raspberry ("Crimson"), root beer, bitter lemon, "Solo", and "Panda", and the American "Dixi-Cola", Tarax was at its peak in the 1960s and was one of the top-selling soft drink brands in Victoria. One of the Tarax jingles was :"Be a Top Man, Drink a bottle or can of Tarax Top Ten flavours."Also"Oranges turn into Tarax, Lovely lovely Tarax. Oranges turn into Tarax, The drink from the top of the tree."Cadbury Schweppes took over Tarax in 1972, but continued to market Tarax soft drinks as a regional brand to complement its national brands.In the 1970s the brand re-invented itself, with the dropping of several flavours and the introduction of "Black Label" in lemonade and orange. An extensive advertising campaign featured sultry actress Abigail, who was famous from the TV series Number 96. Later Pamela Gibbons, also of Number 96, performed in the Black Label commercials.While Tarax's popularity has waned since the 1970s, it has still remained on the market, albeit with far lower prominence, relegated primarily to supermarket shelves.".
- Tarax thumbnail Taraxad.jpg?width=300.
- Tarax wikiPageExternalLink slv-pic-aab80282.
- Tarax wikiPageExternalLink a42659.
- Tarax wikiPageExternalLink a42660.
- Tarax wikiPageID "4566800".
- Tarax wikiPageRevisionID "644217750".
- Tarax hasPhotoCollection Tarax.
- Tarax subject Category:1959_establishments_in_Australia.
- Tarax subject Category:Australian_beverages.
- Tarax subject Category:Australian_brands.
- Tarax subject Category:Australian_cuisine.
- Tarax subject Category:Beverage_companies_of_Australia.
- Tarax subject Category:Companies_established_in_1959.
- Tarax subject Category:Soft_drinks.
- Tarax type Abstraction100002137.
- Tarax type AustralianBrands.
- Tarax type Beverage107881800.
- Tarax type Fluid114939900.
- Tarax type Food100021265.
- Tarax type LanguageUnit106284225.
- Tarax type Liquid114940386.
- Tarax type Matter100020827.
- Tarax type Name106333653.
- Tarax type Part113809207.
- Tarax type PhysicalEntity100001930.
- Tarax type Relation100031921.
- Tarax type SoftDrink107927197.
- Tarax type SoftDrinks.
- Tarax type Substance100019613.
- Tarax type Substance100020090.
- Tarax type TradeName106845599.
- Tarax comment "Tarax is an Australian brand of soft drink.Tarax was the brand-name of an independent Victorian soft drink manufacturer and bottler.George Pethard (senior) (1855-1929), an English-born storeman, established a herbal soft drink business in Numurkah selling his product under the name of 'Taraxale'.".
- Tarax label "Tarax".
- Tarax sameAs m.0c97g2.
- Tarax sameAs Q7685605.
- Tarax sameAs Q7685605.
- Tarax sameAs Tarax.
- Tarax wasDerivedFrom Tarax?oldid=644217750.
- Tarax depiction Taraxad.jpg.
- Tarax isPrimaryTopicOf Tarax.