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- Omni-channel_Retailing abstract "Omni-Channel Retailing is the evolution of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni-channel approach will track customers across all channels, not just one or two. In the brick-and-mortarchannel, digitally-savvy consumers are entering stores already well-informed about a product’s features and prices and expect storeemployees to know more than they do.Using omni-channel retailing while working with the "Connected Consumer", all shopping channels work from the same database of products, prices, promotions, etc. Instead of perceiving a variety of touch-points as part of the same brand, omni-channel retailers let consumers experience the brand, not a channel within a brand. Merchandise and promotions are not channel specific, but rather consistent across all retail channels. The brick-and-mortar stores become an extension of the supply chain in which purchases may be made in the store, but are researched through other "channels" of communication. With omni-channel retailing, marketing is made more efficient with offers that are relative to a specific consumer determined by purchase patterns, social network affinities, website visits, loyalty programs, and other data mining techniques.It is important here to understand that there are at least 3 dimensions to Omni-Channel retailing:1. Omni Channel : Brick2Click (Here we talk about a tight integration between web and store so that if a customer buys something from web gets customer support at store and vice versa).2. Omni Channel : Device2Web (Here the customer can reach the web store through various internet connected touch points like mobile, kiosk, tablet, etc.).3. Omni Channel : eAve2Web (There are various market places online like GroupOn, eBay, Amazon, Google Products, etc. Customers connecting through Internet Avenues or eAve are directly served through central database whereby orderID, customer ID are also generated through centralized database system and the customer are served through web, store, device and eAve).It makes lives easy once we put three dimension into different boxes to analyze and for strategical decision making.In Harvard Business Review there are several articles on the omnichannel concept. The first article in Harvard Business Review on the subject is written by D. Rigby (2011). However, the author does not make a contribution by looking at what the differences are between the "omnichannel" and "multichannel" concepts. These concepts are very similar and at the moment the difference needs to be clarified. One thing that can be pointed out is that “multi” means “many”, and “omni” means “all”. Some practitioners therefore argue that the omnichannel concept refers to the application of the same business strategy for all channels, while a multichannel concept refers to the application of different strategies for many different channels.".
- Omni-channel_Retailing wikiPageExternalLink IDGC-8MBQMJ.
- Omni-channel_Retailing wikiPageExternalLink www.idc-ri.com.
- Omni-channel_Retailing wikiPageExternalLink www.re-vision.nl.
- Omni-channel_Retailing wikiPageExternalLink www.storee.us.
- Omni-channel_Retailing wikiPageID "31062886".
- Omni-channel_Retailing wikiPageRevisionID "641203802".
- Omni-channel_Retailing hasPhotoCollection Omni-channel_Retailing.
- Omni-channel_Retailing subject Category:Articles_created_via_the_Article_Wizard.
- Omni-channel_Retailing subject Category:Retailing.
- Omni-channel_Retailing comment "Omni-Channel Retailing is the evolution of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software.".
- Omni-channel_Retailing label "Omni-channel Retailing".
- Omni-channel_Retailing sameAs m.0cmcvnd.
- Omni-channel_Retailing sameAs Q7090305.
- Omni-channel_Retailing sameAs Q7090305.
- Omni-channel_Retailing wasDerivedFrom Omni-channel_Retailing?oldid=641203802.
- Omni-channel_Retailing isPrimaryTopicOf Omni-channel_Retailing.