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- Grabyo abstract "Grabyo provides cloud-based services used by broadcasters and rights holders to create, distribute and monetise TV clips across websites, social media channels and social mobile apps in real time. Its real-time video platform allows broadcasters and content rights holders to drive and monetise social media engagement around TV. The company launched in September 2013 and within its first year worked with over 30 major broadcasters and rights holders including Sky Sports Transfer deadline Day, UEFA Champions League, The Brit Awards 2014, FIFA World Cup, The Championships, Wimbledon., ATP World Tour, Ryder Cup and UFC. Broadcasters that are working with Grabyo include BSkyB, ITV and Channel 5 in the UK. The company featured in a list of the hottest startups in the UK by The Independent in 2014. The company has been backed by a number of sports stars including Cesc Fàbregas, Thierry Henry, Robin van Persie and NBA star Tony Parker.Its technology ingests real-time TV so that segments of a show can be clipped during broadcast via a browser-based interface. It is a one button operation to grab a video segment and ads from brand sponsors are automatically added to the clips. The clips can also be previewed and edited, with comments and hashtags, before being shared. The real-time clips can be viewed directly within a tweet, as well as within Facebook’s newsfeed. Grabyo is a mobile-first platform, with mobile devices accounting for 72% of its traffic and the only player in cross-platform real-time video according to TechCrunch.Grabyo's real-time video format has also proved highly effective at engaging social media users. Over the course of the Wimbledon Championships, the AELTC was able to generate 3.5m organic video views across Facebook and Twitter from 300 video clips, with 1.5 million of these on Facebook, 1.4 million on Twitter and 600,000 on the Grabyo-powered Wimbledon.com video gallery. The most viewed clip of the tournament featured Nick Kyrgios hitting a 'tweener' winner during his match against Rafa Nadal. The video clip generated over 447,000 clip views and 27,924 Facebook interactions.The company benefits from a number of key trends in digital media consumption, including the growth of short-form video on social media and mobile devices. Mobile video has experienced surging growth since the introduction of 4G network services. Each day, 20 per cent of mobile subscribers worldwide access video. In the UK, mobile video advertising is up 196% in the last year to £63.9 million and is now the fastest growing digital ad format. In November 2014, Grabyo's CEO Gareth commented "Video, mobile and social are the most important growth sectors of the global advertising industry – and Grabyo sits across all three." According to global media agency Mindshare (firm), the ability to share live TV clips in real time across social networks is 'a highly significant technological advancement' as it enables brands to engage social media users at scale.Video has also become a high priority for social networks. Twitter launched Twitter Amplify, a video advertising product, in May 2013. By October 2014, Twitter Amplify was live in 10 countries and had more than 70 partners including all the major U.S. networks as well as BBC, ITV and Sky in the UK. In the same month, Facebook announced that it is now generating a billion video views each day.".
- Grabyo currentStatus "Active".
- Grabyo industry Internet.
- Grabyo keyPerson Chief_executive_officer.
- Grabyo keyPerson Entrepreneurship.
- Grabyo location London.
- Grabyo wikiPageExternalLink sports-evolves-for-social-media-through-the-cloud-fcaRuAUuRZC2YyYi3dNZzA.html.
- Grabyo wikiPageExternalLink www.grabyo.com.
- Grabyo wikiPageID "42556315".
- Grabyo wikiPageRevisionID "644837191".
- Grabyo areaServed "Worldwide".
- Grabyo caption "Grab. Share. Engage".
- Grabyo companyLogo "250".
- Grabyo companyName "Grabyo".
- Grabyo companyType "Private".
- Grabyo currentStatus "Active".
- Grabyo founder "Will Neale".
- Grabyo industry Internet.
- Grabyo keyPeople ", Will Neale".
- Grabyo keyPeople "Gareth Capon".
- Grabyo location "London, UK".
- Grabyo subject Category:Mobile_content.
- Grabyo subject Category:Real-time_web.
- Grabyo subject Category:Social_networking_services.
- Grabyo subject Category:Social_television.
- Grabyo subject Category:Video_ad_platform.
- Grabyo type Agent.
- Grabyo type Company.
- Grabyo type Organisation.
- Grabyo type Organization.
- Grabyo type Agent.
- Grabyo type SocialPerson.
- Grabyo type Thing.
- Grabyo type Q43229.
- Grabyo comment "Grabyo provides cloud-based services used by broadcasters and rights holders to create, distribute and monetise TV clips across websites, social media channels and social mobile apps in real time. Its real-time video platform allows broadcasters and content rights holders to drive and monetise social media engagement around TV.".
- Grabyo label "Grabyo".
- Grabyo sameAs m.010f4j5b.
- Grabyo sameAs Q16927823.
- Grabyo sameAs Q16927823.
- Grabyo wasDerivedFrom Grabyo?oldid=644837191.
- Grabyo homepage www.grabyo.com.
- Grabyo isPrimaryTopicOf Grabyo.
- Grabyo name "Grabyo".