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- EGTA_(advertising) abstract "egta, the association of television and radio sales houses, is a non-profit trade association based in Brussels. egta's members are sales houses that commercialise the advertising space of both private and public TV and radio channels throughout Europe and beyond.egta’s strength lies in the diversity of its members: they are independent sales houses or commercial departments within a broadcaster's structure. They include large companies in major markets and middle-sized companies in smaller markets. egta has 125 TV and radio members - they are located in 34 different countries, of which 5 are non-European.History:At the time of its foundation in 1974, EGTA stood for the European Group of Television Advertising, and the association’s membership consisted of public television sales houses only. During the 1980s, as television stations started to be privatised throughout Europe (for example TF1 in 1987), EGTA opened its doors to private television sales houses and developed into a trade association that sought to provide benchmarking for broadcasters across Europe. Since then, membership has grown from about 20 members to 128 by 2013.Extract of the book "Television advertising in Europe, an introduction to egta", published in 1992, the Chairman Raimo Ruohisto explains:“During the 1974 EBU seminar on television advertising in London, a number of European commercial television companies proposed the establishment of a discussion forum for dealing with practical TV advertising issues. Subsequently, in December that year, Chris Smeekes, Managing Director of Holland’s STER convened the first TV advertising workshop in Amsterdam. It was decided that the participating companies would continue to cooperate with the aim of disseminating experience and information. The venture proved worthwhile, and informal TV advertising workshops consequently became annual events. In addition, the group involved named itself the European Group of Television Advertising, or EGTA for short.” In 2004, for its 30th anniversary, the association was re-branded and its scope broadened by the creation of a new radio department. The association’s name was changed to egta, maintaining a strong brand that had achieved considerable awareness within European decision-making spheres, and the tag-line was changed to the association of television and radio sales houses." Today:egta is the European trade association for marketers of advertising solutions across (multiple) screens and/or audio platforms, with the aim to help its members protect, grow and diversify their business around content edited and broadcast on a linear basis by their TV channels and/or radio stations. egta's members are sales houses that commercialise the advertising space of both private and public TV and radio channels throughout Europe and beyond.egta’s strength lies in the diversity of its members: they are independent sales houses or commercial departments within a broadcaster's structure. They include large companies in major markets and middle-sized companies in smaller markets. egta has 128 TV and radio members (September 2013) - they are located in 38 different countries, of which 7 are non-European. egta’s TV members represent over 75% of the European television advertising market, whilst egta radio members collect 50% of radio advertising revenues in countries where they are active.egta’s objectives are threefold: • To protect, drive and develop the commercial funding of a strong European audio/audiovisual media industry• To address the needs of advertising sales houses, whether individual or common, thus helping its members to secure, develop and diversify their revenues• Cooperate with the European institutions and organisations, as well as with all actors in the advertising and media industries, to help build a promising future for commercial communications in a fast-changing technological environmentTo achieve this, egta structures its activities in three areas of expertise: Advocacy & regulatory assistance, Knowledge base and Networking.The members of the association benefit from a network of high-level advertising executives and experts in the media industry in fields as diversified as regulatory issues, audience measurement, sales methods, interactivity, cross-media, technical standards, new media etc. egta actively works with partners of the advertising industry to promote a healthy advertising environment, such as WFA (World Federation of Advertisers), EACA (European Association Communication Agencies), ACT (Association Commercial Televisions), EBU (European Broadcasting Union), AER (Association of European Radios) and many more.*".
- EGTA_(advertising) wikiPageExternalLink www.egta.com.
- EGTA_(advertising) wikiPageID "5872273".
- EGTA_(advertising) wikiPageRevisionID "619125394".
- EGTA_(advertising) hasPhotoCollection EGTA_(advertising).
- EGTA_(advertising) subject Category:Advertising_organizations.
- EGTA_(advertising) subject Category:Trade_associations.
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- EGTA_(advertising) type TradeAssociations.
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- EGTA_(advertising) type YagoPermanentlyLocatedEntity.
- EGTA_(advertising) comment "egta, the association of television and radio sales houses, is a non-profit trade association based in Brussels. egta's members are sales houses that commercialise the advertising space of both private and public TV and radio channels throughout Europe and beyond.egta’s strength lies in the diversity of its members: they are independent sales houses or commercial departments within a broadcaster's structure.".
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