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- mksc.18.2.137 doi "10.1287/mksc.18.2.137".
- mksc.18.2.137 first1 "B. L.".
- mksc.18.2.137 first2 "W. P.".
- mksc.18.2.137 isCitedBy Product_proliferation.
- mksc.18.2.137 issue "2".
- mksc.18.2.137 journal "Marketing Science".
- mksc.18.2.137 last1 "Bayus".
- mksc.18.2.137 last2 "Putsis".
- mksc.18.2.137 pages "137".
- mksc.18.2.137 title "Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes".
- mksc.18.2.137 volume "18".
- mksc.18.2.137 year "1999".