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- art8-melgibsonmarketing.html date "Fall 2004".
- art8-melgibsonmarketing.html first "Peter A.".
- art8-melgibsonmarketing.html isCitedBy The_Passion_of_the_Christ.
- art8-melgibsonmarketing.html last "Maresco".
- art8-melgibsonmarketing.html publisher Journal_of_Religion_and_Popular_Culture.
- art8-melgibsonmarketing.html title "Mel Gibson's The Passion of the Christ: Market Segmentation, Mass Marketing and Promotion, and the Internet".
- art8-melgibsonmarketing.html url art8-melgibsonmarketing.html.