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- tyco-toys-goes-to-mattel-roster.html accessdate "2013-03-29".
- tyco-toys-goes-to-mattel-roster.html author "Sorkin, Andrew Ross".
- tyco-toys-goes-to-mattel-roster.html date "1997-07-23".
- tyco-toys-goes-to-mattel-roster.html isCitedBy Tyco_Toys.
- tyco-toys-goes-to-mattel-roster.html quote "Mattel Inc., the toy maker in El Segundo, Calif., said yesterday that as expected it had divided responsibilities for its newly acquired domestic Tyco Toys business among its three roster shops: Foote, Cone & Belding in Los Angeles, Ogilvy & Mather Los Angeles and the New York office of Young & Rubicam Advertising. The Tyco business, with billings estimated at $55 million, had been handled for three years by D'Arcy Masius Benton & Bowles Communications in New York, a unit of MacManus Group. Our decision to consolidate our advertising among our three incumbent agencies is based on our longstanding strategic partner relationships and our need to maintain the greatest possible advertising efficiencies and creative momentum, said Bruce Stein, president of Mattel Worldwide. Mattel acquired Tyco Toys at the end of March.".
- tyco-toys-goes-to-mattel-roster.html title "Tyco Toys Goes To Mattel Roster".
- tyco-toys-goes-to-mattel-roster.html url tyco-toys-goes-to-mattel-roster.html.
- tyco-toys-goes-to-mattel-roster.html work "New York Times".