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- 40470084 date "2003-01-01".
- 40470084 first "Robert L.".
- 40470084 isCitedBy Seasonal_packaging.
- 40470084 issue "1".
- 40470084 journal "Journal of Marketing Theory and Practice".
- 40470084 last "Underwood".
- 40470084 pages "62-76".
- 40470084 title "The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience".
- 40470084 url "http://www.jstor.org/stable/40470084".
- 40470084 volume "11".