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- view-conference-proceedings.aspx?Id=8544 accessdate "2015-10-26".
- view-conference-proceedings.aspx?Id=8544 isCitedBy Umbrella_brand.
- view-conference-proceedings.aspx?Id=8544 title "Sponsorship and Congruity Theory: a Theoretical Framework For Explaining Consumer Attitude and Recall of Event Sponsorship by Emma Jagre, John J. Watson, and John G. Watson".
- view-conference-proceedings.aspx?Id=8544 url "http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8544".