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- view-conference-proceedings.aspx?Id=6441 accessdate "2015-10-26".
- view-conference-proceedings.aspx?Id=6441 isCitedBy Umbrella_brand.
- view-conference-proceedings.aspx?Id=6441 title "The Prototypicality of Brands: Relationships With Brand Awareness, Preference and Usage by Prakash Nedungadi and J. Wesley Hutchinson".
- view-conference-proceedings.aspx?Id=6441 url "http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6441".