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- Q7912715 subject Q7011191.
- Q7912715 abstract "Value-based pricing (also value optimized pricing) is a pricing strategy which sets prices primarily, but not exclusively, on the value, perceived or estimated, to the customer rather than on the cost of the product or historical prices. Where it is successfully used, it will improve profitability due to the higher prices without impacting greatly on sales volumes.The approach is most successful when products are sold based on emotions (fashion), in niche markets, in shortages (e.g. drinks at open air festival on a hot summer day) or for indispensable add-ons (e.g. printer cartridges, headsets for cell phones). Goods that are very intensely traded (e.g. oil and other commodities) or that are sold to highly sophisticated customers in large markets (e.g. automotive industry) usually are sold using cost-plus pricing.Value-based pricing in its literal sense implies basing pricing on the product benefits perceived by the customer instead of on the exact cost of developing the product. For example, let’s consider the pricing of a painting. A painting is priced much more than the price of canvas and paints. The price in fact depends a lot on who the painter is. Painting prices also shoot up with variables like age, cultural significance, and, most importantly, how much benefit the buyer is deriving. Owning an original Dalí or Picasso painting elevates the self-esteem of the buyer and hence elevates the perceived benefits of ownership.".
- Q7912715 wikiPageWikiLink Q203973.
- Q7912715 wikiPageWikiLink Q3394670.
- Q7912715 wikiPageWikiLink Q466707.
- Q7912715 wikiPageWikiLink Q7011191.
- Q7912715 wikiPageWikiLink Q7310736.
- Q7912715 wikiPageWikiLink Q7912724.
- Q7912715 wikiPageWikiLink Q7913766.
- Q7912715 wikiPageWikiLink Q7915726.
- Q7912715 wikiPageWikiLink Q835678.
- Q7912715 wikiPageWikiLink Q932294.
- Q7912715 comment "Value-based pricing (also value optimized pricing) is a pricing strategy which sets prices primarily, but not exclusively, on the value, perceived or estimated, to the customer rather than on the cost of the product or historical prices. Where it is successfully used, it will improve profitability due to the higher prices without impacting greatly on sales volumes.The approach is most successful when products are sold based on emotions (fashion), in niche markets, in shortages (e.g.".
- Q7912715 label "Value-based pricing".