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- Q7750837 subject Q15130575.
- Q7750837 subject Q7144653.
- Q7750837 subject Q7311753.
- Q7750837 subject Q8951678.
- Q7750837 abstract "The Mechanical Bride: Folklore of Industrial Man (1st Ed.: The Vanguard Press, NY, 1951) is a pioneering study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts.Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed.".
- Q7750837 author Q193871.
- Q7750837 numberOfPages "157".
- Q7750837 publisher Q7914837.
- Q7750837 wikiPageExternalLink books?id=oMBn4mwLP_MC&printsec=frontcover.
- Q7750837 wikiPageExternalLink books?id=UUMoGmujREwC&printsec=frontcover.
- Q7750837 wikiPageExternalLink mechanical-bride.html.
- Q7750837 wikiPageExternalLink z_philip-b-meggs-mech-bride.html.
- Q7750837 wikiPageWikiLink Q15130575.
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- Q7750837 wikiPageWikiLink Q193871.
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- Q7750837 wikiPageWikiLink Q7144653.
- Q7750837 wikiPageWikiLink Q7311753.
- Q7750837 wikiPageWikiLink Q780102.
- Q7750837 wikiPageWikiLink Q7914837.
- Q7750837 wikiPageWikiLink Q8951678.
- Q7750837 author Q193871.
- Q7750837 name "The Mechanical Bride: Folklore of Industrial Man".
- Q7750837 pages "157".
- Q7750837 publisher Q7914837.
- Q7750837 type Book.
- Q7750837 type Book.
- Q7750837 type CreativeWork.
- Q7750837 type Book.
- Q7750837 type Work.
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- Q7750837 comment "The Mechanical Bride: Folklore of Industrial Man (1st Ed.: The Vanguard Press, NY, 1951) is a pioneering study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts.Like his later 1962 book The Gutenberg Galaxy, The Mechanical Bride is unique and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book.".
- Q7750837 label "The Mechanical Bride".
- Q7750837 name "The Mechanical Bride: Folklore of Industrial Man".