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- Q7132766 subject Q8036972.
- Q7132766 subject Q8798629.
- Q7132766 abstract "Papert Koenig Lois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office was in the Seagram Building in Park Avenue in Manhattan. Early clients included Peugeot and Xerox. Its campaigns were successful and it was the first agency to go public.Examples of successful campaigns include Maypo porridge and Xerox. To reach older children, George Lois, took the existing slogan "I want my Maypo" and put it in the mouth of famous sportsmen like Mickey Mantle. To demonstrate the ease of use of a Xerox, it was shown being used by a little girl. When this was thought incredible, a chimpanzee was used instead to reinforce the point.".
- Q7132766 wikiPageWikiLink Q109711.
- Q7132766 wikiPageWikiLink Q11299.
- Q7132766 wikiPageWikiLink Q152433.
- Q7132766 wikiPageWikiLink Q216931.
- Q7132766 wikiPageWikiLink Q345004.
- Q7132766 wikiPageWikiLink Q5541814.
- Q7132766 wikiPageWikiLink Q6307318.
- Q7132766 wikiPageWikiLink Q6742.
- Q7132766 wikiPageWikiLink Q6797913.
- Q7132766 wikiPageWikiLink Q737484.
- Q7132766 wikiPageWikiLink Q8036972.
- Q7132766 wikiPageWikiLink Q8798629.
- Q7132766 comment "Papert Koenig Lois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office was in the Seagram Building in Park Avenue in Manhattan. Early clients included Peugeot and Xerox. Its campaigns were successful and it was the first agency to go public.Examples of successful campaigns include Maypo porridge and Xerox.".
- Q7132766 label "Papert Koenig Lois".