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- Q6805614 subject Q6176583.
- Q6805614 abstract "The media engagement framework is a strategic construct used by marketing professionals to understand the behavior of Social media marketing-based audiences. The media engagement framework consists of the definitions of personas (Individuals, Consumers and Influencers), referenced by the competitive set or constraint that applies to that persona and the measurement framework that might be applied to those personas. It is referenced first at the center of the marketing process diagram, surrounded by the marketing functions of strategy, tactics, metrics and ROI. The marketing process diagram describes how the media engagement framework can apply to any strategic marketing activity but was developed to establish a completely integrated framework describing how both traditional and social media marketing activities can be planned, executed, measured and improved.".
- Q6805614 thumbnail MEF_02262011.png?width=300.
- Q6805614 wikiPageExternalLink www.ROIofSocialMedia.com.
- Q6805614 wikiPageWikiLink Q2067785.
- Q6805614 wikiPageWikiLink Q267114.
- Q6805614 wikiPageWikiLink Q6176583.
- Q6805614 wikiPageWikiLink Q7260932.
- Q6805614 wikiPageWikiLink Q7663570.
- Q6805614 wikiPageWikiLink Q918.
- Q6805614 comment "The media engagement framework is a strategic construct used by marketing professionals to understand the behavior of Social media marketing-based audiences. The media engagement framework consists of the definitions of personas (Individuals, Consumers and Influencers), referenced by the competitive set or constraint that applies to that persona and the measurement framework that might be applied to those personas.".
- Q6805614 label "Media engagement framework".
- Q6805614 depiction MEF_02262011.png.