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- Q6801962 subject Q8036972.
- Q6801962 subject Q8400020.
- Q6801962 abstract "McKinney is an advertising agency based in Durham, North Carolina led by chairman and CEO Brad Brinegar and Chief Creative Officer Jonathan Cude. John Newall is president and Adam Levine is chief marketing officer. Chief Digital Officer Jim Russell steers the McKinney Ten Percent, a program that encourages all McKinney employees to dedicate 10 percent of their time to innovation. And Walt Barron is chief strategy officer.In 2012, the agency had 13 Effie Awards finalists for seven clients in 12 categories and won five Effies, making McKinney the most effective independent advertising agency in the world according to the global results of the Effie Effectiveness Index. The Travelocity Roaming Gnome came "home" to McKinney, as reported by The New York Times. And Walt Barron returned as SVP/head of Account Planning in October after his brief stint as director of Account Planning for Peter Mayer in New Orleans.Also in 2012, McKinney was acquired by Cheil Worldwide, Korea's largest and one of the world's leading integrated marketing communications networks. McKinney "will play a central role in the reinvention of Cheil's network in the Americas and beyond." This started by expanding the agency's East Coast footprint with an office in New York headed by Managing Director Kerry Fitzmaurice, and Executive Creative Director Peter Nicholson.In 2013, McKinney earned 11 Effie finalists and five Effie Awards, resulting in the following rankings by Effie Worldwide and WARC via the Effie Effectiveness Index: The most effective brand in North America (Mizuno) The third most effective agency office in North America↑ ↑ ↑ ↑ 4.0 4.1 ↑ ↑ ↑ ↑ ↑ ↑ ↑".
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- Q6801962 wikiPageExternalLink mckinneydurham.
- Q6801962 wikiPageExternalLink mckinney.com.
- Q6801962 wikiPageExternalLink www.mckinney.com.
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- Q6801962 homepage mckinney.com.
- Q6801962 industry Q37038.
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- Q6801962 name "McKinney".
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- Q6801962 comment "McKinney is an advertising agency based in Durham, North Carolina led by chairman and CEO Brad Brinegar and Chief Creative Officer Jonathan Cude. John Newall is president and Adam Levine is chief marketing officer. Chief Digital Officer Jim Russell steers the McKinney Ten Percent, a program that encourages all McKinney employees to dedicate 10 percent of their time to innovation.".
- Q6801962 label "McKinney (advertising agency)".
- Q6801962 homepage mckinney.com.
- Q6801962 name "McKinney".