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- Q4956577 subject Q13589254.
- Q4956577 abstract "Brand legacy begins from a point of origin (core idea) and considers historic message layering to derive a current perception as it pertains to the target audience. A core idea is a word or thought that encompasses all facets of the brand. For ex: IBM = "computers", Cadbury = "chocolate" etc. The use of core ideas everyday helps in consumption practices. The choice being made always has a reference point or origin on which the purchasing criteria is made. The core idea can also be answered by the question what business are we in?? Along with the core brand two more brands exist i.e. affiliate brand and periphery brand.Affiliate brand is closely associated with the core idea and represents a close approximation or facsimile to the core brand. Periphery brand represents a distant offering that maintains some resemblance to the original core idea.".
- Q4956577 wikiPageWikiLink Q13589254.
- Q4956577 wikiPageWikiLink Q152946.
- Q4956577 wikiPageWikiLink Q17148645.
- Q4956577 wikiPageWikiLink Q1724995.
- Q4956577 wikiPageWikiLink Q183476.
- Q4956577 wikiPageWikiLink Q189396.
- Q4956577 wikiPageWikiLink Q21079127.
- Q4956577 wikiPageWikiLink Q248.
- Q4956577 wikiPageWikiLink Q2604680.
- Q4956577 wikiPageWikiLink Q317088.
- Q4956577 wikiPageWikiLink Q37156.
- Q4956577 wikiPageWikiLink Q43404.
- Q4956577 wikiPageWikiLink Q463700.
- Q4956577 wikiPageWikiLink Q486844.
- Q4956577 wikiPageWikiLink Q5108558.
- Q4956577 wikiPageWikiLink Q5297.
- Q4956577 wikiPageWikiLink Q6677525.
- Q4956577 wikiPageWikiLink Q852835.
- Q4956577 comment "Brand legacy begins from a point of origin (core idea) and considers historic message layering to derive a current perception as it pertains to the target audience. A core idea is a word or thought that encompasses all facets of the brand. For ex: IBM = "computers", Cadbury = "chocolate" etc. The use of core ideas everyday helps in consumption practices. The choice being made always has a reference point or origin on which the purchasing criteria is made.".
- Q4956577 label "Brand legacy".