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- Q4745592 subject Q7463643.
- Q4745592 abstract "Americanization in election campaign communication is the adaptation of particular, successful election campaign elements and strategies, first developed in the United States, in other countries. Two main characteristics of Americanization are the instrumental relationship between politics and media and the professionalization of election campaigns. The campaign techniques can be applied or adapted to different extents.Since the concept was established in the 1970s and 80s, many recent studies have criticized and disproved the idea, because it neglects the different adaptations and variations of election campaigns between countries. Researchers arguing against the appropriateness of the concept Americanization point to the concepts of hybridization and modernization of election campaigns worldwide, which act as oppositions to Americanization.Furthermore there is a wide range of studies about Americanization in election campaign communication, which use the term in slightly different ways. For example the term is applied to different groups – such as politicians, media or electorates.".
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- Q4745592 comment "Americanization in election campaign communication is the adaptation of particular, successful election campaign elements and strategies, first developed in the United States, in other countries. Two main characteristics of Americanization are the instrumental relationship between politics and media and the professionalization of election campaigns.".
- Q4745592 label "Americanization in election campaign communication".