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• Q420951 abstract "The Get a Mac campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. Shown in the United States, Canada, Australia, New Zealand, the United Kingdom, and Japan, the advertisements in the campaign have become easily recognizable because each advertisement follows a standard simple template: against a minimalist all-white background, a man dressed in casual clothes introduces himself as a Mac ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Windows personal computer ("And I'm a PC.").The two then act out a brief vignette, in which the capabilities and attributes of Mac and PC are compared, with PC — characterized as formal and somewhat polite, though uninteresting and overly concerned with work — often being frustrated by the more laid-back Mac's abilities. The earlier commercials in the campaign involved a general comparison of the two computers, whereas the later ones mainly concerned Windows Vista and, later still, Windows 7.The original American advertisements star actor Justin Long as the Mac, and author and humorist John Hodgman as the PC, and were directed by Phil Morrison. The American advertisements also air on Canadian, Australian, and New Zealand television, and at least 24 of them were dubbed into Spanish, French, German, and Italian. The British campaign stars comedic duo Robert Webb as Mac and David Mitchell as PC while the Japanese campaign features the comedic duo Rahmens. Although several of the British and Japanese advertisements originated in the American campaign, they are generally slightly altered to suit local sensibilities. Both the British and Japanese campaigns also feature several original ads not seen in the American campaign.The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. Both campaigns were filmed against a plain white background. Apple's former CEO, Steve Jobs, introduced the campaign during a shareholders meeting the week before the campaign started. The campaign also coincided with a change of signage and employee apparel at Apple retail stores detailing reasons to switch to Macs.The Get a Mac campaign received the Grand Effie Award in 2007. The song in the commercial is called "Having Trouble Sneezing" composed by Mark Mothersbaugh but is better known as "Get a MAC Melody".".
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