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- Q18591390 subject Q13589254.
- Q18591390 subject Q1458498.
- Q18591390 subject Q6353120.
- Q18591390 subject Q6448504.
- Q18591390 subject Q7012234.
- Q18591390 abstract "Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.The term "Big Idea" has been used in the works of marketing gurus David Ogilvy and George Lois, and in a book authored by Thomas H. Davenport, Laurence Prusak, and H. James Wilson.".
- Q18591390 wikiPageExternalLink whats-the-future-of-advertisings-big-idea.
- Q18591390 wikiPageExternalLink GettingToTheBigIdea-PtI.php.
- Q18591390 wikiPageExternalLink Search_Insider_Column_-_Chris_Copeland_-_What%27s_the_Big_Idea_Anyway_-__April_08.pdf.
- Q18591390 wikiPageWikiLink Q131265.
- Q18591390 wikiPageWikiLink Q13427002.
- Q18591390 wikiPageWikiLink Q13589254.
- Q18591390 wikiPageWikiLink Q1458498.
- Q18591390 wikiPageWikiLink Q198743.
- Q18591390 wikiPageWikiLink Q22855.
- Q18591390 wikiPageWikiLink Q2388316.
- Q18591390 wikiPageWikiLink Q37038.
- Q18591390 wikiPageWikiLink Q39809.
- Q18591390 wikiPageWikiLink Q431289.
- Q18591390 wikiPageWikiLink Q5541814.
- Q18591390 wikiPageWikiLink Q6353120.
- Q18591390 wikiPageWikiLink Q6448504.
- Q18591390 wikiPageWikiLink Q7012234.
- Q18591390 wikiPageWikiLink Q730675.
- Q18591390 wikiPageWikiLink Q7790278.
- Q18591390 wikiPageWikiLink Q82821.
- Q18591390 wikiPageWikiLink Q839486.
- Q18591390 comment "Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.The term "Big Idea" has been used in the works of marketing gurus David Ogilvy and George Lois, and in a book authored by Thomas H. Davenport, Laurence Prusak, and H. James Wilson.".
- Q18591390 label "Big Idea (marketing)".