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- Q17130588 subject Q8222004.
- Q17130588 abstract "The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012. It is a parody of the Coca-Cola Company's ad campaigns depicting polar bears, in particular the "Open Happiness" ads, and was produced with the help of Alex Bogusky. Michael Jacobson said that the ad was "...our attempt to reposition soft drinks from a source of happiness to a major cause of disease." CSPI chose Bogusky to direct the ad because, they said, they had long admired his work in creating anti-tobacco ads through his agency, Crispin Porter + Bogusky. The song playing throughout the CSPI ad is by Jason Mraz and is entitled "Sugar." The ad depicts polar bears suffering from a wide variety of health problems as a result of soda consumption, such as type II diabetes and erectile dysfunction. In response to the ad, Coca-Cola spokeswoman Susan Stribling stated that the ad was "irresponsible and the usual grandstanding from CSPI,” and Karen Hanretty, a spokeswoman for the American Beverage Association, noted that soda consumption has decreased over the last decade or so, whereas obesity rates have still risen over the same time period, saying, "CSPI is better at producing videos than they are doing math." The video has over 2 million views on YouTube.".
- Q17130588 wikiPageWikiLink Q1053605.
- Q17130588 wikiPageWikiLink Q184674.
- Q17130588 wikiPageWikiLink Q192515.
- Q17130588 wikiPageWikiLink Q1927391.
- Q17130588 wikiPageWikiLink Q3025883.
- Q17130588 wikiPageWikiLink Q3295867.
- Q17130588 wikiPageWikiLink Q4716707.
- Q17130588 wikiPageWikiLink Q4743169.
- Q17130588 wikiPageWikiLink Q5186047.
- Q17130588 wikiPageWikiLink Q8222004.
- Q17130588 wikiPageWikiLink Q866.
- Q17130588 comment "The Real Bears is an anti-soft-drink advertising campaign by the Center for Science in the Public Interest, which debuted in October 2012. It is a parody of the Coca-Cola Company's ad campaigns depicting polar bears, in particular the "Open Happiness" ads, and was produced with the help of Alex Bogusky.".
- Q17130588 label "The Real Bears".