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- Q17051669 subject Q7012003.
- Q17051669 abstract "A customer benefit package (CBP) forms part of the operations management (OM) toolkit. It involves a clearly defined set of tangible (goods) and intangible (services) features that the customer recognizes, purchase or use. This can be the real or perceived value that a customer experiences or believes he/she is receiving through dealing with a company.A combination of a primary product with additional goods and services defines the total product to the customer. In other words, a CBP is a combination of services and goods that adds value to the primary product acquired by the customer. The primary product is the “core” offering that attracts customers and satisfy their basic needs. These goods and services adding value to the primary product is called peripheral goods and services which is not essential to the primary product, but enhance it. Examples of peripheral goods and services in the fast food industry: Toys (peripheral goods) are offered as part of a kiddie’s meal. Kids play area (peripheral service) inside the fast food restaurant. The CBP may also contain some variants as part of the product offering. A variant is an attribute that departs from the CBP overall theme. Adding unique goods or services like free internet access inside the fast food restaurant gives the customer the ability to surf the internet while enjoying a meal. Often a variant will become part of the CBP on a continuous basis, thus it becomes a permanent peripheral good or service.".
- Q17051669 thumbnail Customer_Benefit_Package.png?width=300.
- Q17051669 wikiPageWikiLink Q1423657.
- Q17051669 wikiPageWikiLink Q7012003.
- Q17051669 comment "A customer benefit package (CBP) forms part of the operations management (OM) toolkit. It involves a clearly defined set of tangible (goods) and intangible (services) features that the customer recognizes, purchase or use. This can be the real or perceived value that a customer experiences or believes he/she is receiving through dealing with a company.A combination of a primary product with additional goods and services defines the total product to the customer.".
- Q17051669 label "Customer benefit package".
- Q17051669 depiction Customer_Benefit_Package.png.