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- Q17005335 subject Q8993926.
- Q17005335 abstract "Belly was founded in August 2011 in Chicago by Logan LaHive and Craig Ulliott and received its initial round of around $3M in funding from Chicago-based VC firm Lightbank. It offered a loyalty program for merchants, using an in-store iPad for the merchant and an app for customers; it charged merchants $50 to $100 a month for the service, which included an iPad, a case and lock for the iPad, marketing materials, and data and analytics. Customers earned loyalty points by checking in at the store with a QR code technology to earn points that could be redeemed as a merchant chose.By May 2012, Belly had signed up around 1,400 merchants and was available in Chicago, Austin, Milwaukee, Madison, Wis., Washington D.C., Phoenix, New York and Boston, and had around 200,000 active users. At that time it received an additional $10M in funding from Andreessen Horowitz and Silicon Valley Bank.In September 2012, Belly was included as a launch partner in Apple Wallet. By September 2013, Belly was integrated into Google WalletIn August 2013, Belly received a Series B-1 round of funding of $12.1M led by New Enterprise Associates, Andreessen Horowitz, DAG Ventures, Lightbank, Cisco Systems, and 7-Ventures, a subsidiary of 7-Eleven.In June 2014, Belly announced international expansion, starting in Canada.In August 2014, 7-Eleven rolled out the Belly rewards program in 2,600 locations.".
- Q17005335 currentStatus "Active".
- Q17005335 foundedBy Q7993266.
- Q17005335 locationCity Q1204.
- Q17005335 locationCity Q1297.
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- Q17005335 type Q1589009.
- Q17005335 wikiPageExternalLink www.bellycard.com.
- Q17005335 wikiPageExternalLink www.bellycard.com.
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- Q17005335 companyType Q1589009.
- Q17005335 currentStatus "Active".
- Q17005335 founder "Logan LaHive, Craig Ulliott".
- Q17005335 homepage www.bellycard.com.
- Q17005335 locationCity Q1204.
- Q17005335 locationCity Q1297.
- Q17005335 locationCountry Q30.
- Q17005335 name "Belly".
- Q17005335 type Organization.
- Q17005335 type Agent.
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- Q17005335 comment "Belly was founded in August 2011 in Chicago by Logan LaHive and Craig Ulliott and received its initial round of around $3M in funding from Chicago-based VC firm Lightbank. It offered a loyalty program for merchants, using an in-store iPad for the merchant and an app for customers; it charged merchants $50 to $100 a month for the service, which included an iPad, a case and lock for the iPad, marketing materials, and data and analytics.".
- Q17005335 label "Belly (loyalty program)".
- Q17005335 homepage www.bellycard.com.
- Q17005335 name "Belly".