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- Q17004658 subject Q5912499.
- Q17004658 subject Q7012234.
- Q17004658 abstract "Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, CLM is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation, and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month. CLM, however, takes these donations and corporate social responsibility efforts one step further, wedding them to thousands of customer loyalty programs. Rather than requiring the outlay of funds from donors, CLM essentially “recycles” loyalty program members’ unused points or miles. It then converts them into usable currency for a cause of the loyalty members’ choosing.".
- Q17004658 wikiPageExternalLink DUNN%20GILBERT%20&%20WILSON%20%282011%29.pdf.
- Q17004658 wikiPageWikiLink Q1051598.
- Q17004658 wikiPageWikiLink Q11016.
- Q17004658 wikiPageWikiLink Q1426546.
- Q17004658 wikiPageWikiLink Q154510.
- Q17004658 wikiPageWikiLink Q182263.
- Q17004658 wikiPageWikiLink Q192517.
- Q17004658 wikiPageWikiLink Q196066.
- Q17004658 wikiPageWikiLink Q2172.
- Q17004658 wikiPageWikiLink Q218600.
- Q17004658 wikiPageWikiLink Q3220391.
- Q17004658 wikiPageWikiLink Q325421.
- Q17004658 wikiPageWikiLink Q3449768.
- Q17004658 wikiPageWikiLink Q35865.
- Q17004658 wikiPageWikiLink Q483915.
- Q17004658 wikiPageWikiLink Q486269.
- Q17004658 wikiPageWikiLink Q5912499.
- Q17004658 wikiPageWikiLink Q7012234.
- Q17004658 wikiPageWikiLink Q939134.
- Q17004658 comment "Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, CLM is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation, and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month.".
- Q17004658 label "Cause-related loyalty marketing".