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- Q11924735 subject Q6893208.
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- Q11924735 abstract "Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011.The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising. Instead, customers are controlling the conversation by using new media to communicate about products and companies.".
- Q11924735 dcc "303.48/33 22".
- Q11924735 isbn "978-1-4221-2500-7".
- Q11924735 lcc "HC79.I55 .L48 2008".
- Q11924735 nonFictionSubject Q2622873.
- Q11924735 numberOfPages "286".
- Q11924735 oclc "172980082".
- Q11924735 publisher Q5676300.
- Q11924735 wikiPageExternalLink www.beinggirl.com.
- Q11924735 wikiPageExternalLink innovation_05_27_08.htm.
- Q11924735 wikiPageExternalLink oh-so-social-web.pdf.
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- Q11924735 congress "HC79.I55 .L48 2008".
- Q11924735 dewey "303.48".
- Q11924735 isbn "978".
- Q11924735 name "Groundswell: Winning in a world transformed by social technologies".
- Q11924735 oclc "172980082".
- Q11924735 pages "286".
- Q11924735 publisher Q5676300.
- Q11924735 subject Q2622873.
- Q11924735 type Book.
- Q11924735 type Book.
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- Q11924735 type Book.
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- Q11924735 comment "Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011.The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising.".
- Q11924735 label "Groundswell (book)".
- Q11924735 homepage businessweek.com.
- Q11924735 name "Groundswell: Winning in a world transformed by social technologies".