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- Q11700776 subject Q7012003.
- Q11700776 subject Q7012234.
- Q11700776 subject Q7168448.
- Q11700776 subject Q7467674.
- Q11700776 abstract "A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.Creating a value proposition is a part of business strategy. Kaplan and Norton say "Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation."Developing a value proposition is based on a review and analysis of the benefits, costs and value that an organization can deliver to its customers, prospective customers, and other constituent groups within and outside the organization. It is also a positioning of value, where Value = Benefits - Cost (cost includes economic risk).".
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- Q11700776 wikiPageWikiLink Q7012003.
- Q11700776 wikiPageWikiLink Q7012234.
- Q11700776 wikiPageWikiLink Q7168448.
- Q11700776 wikiPageWikiLink Q7467674.
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- Q11700776 comment "A value proposition is a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.Creating a value proposition is a part of business strategy. Kaplan and Norton say "Strategy is based on a differentiated customer value proposition.".
- Q11700776 label "Value proposition".