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- Q1061357 subject Q7012234.
- Q1061357 abstract "Positioning is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising. Once a brand is positioned, it is very difficult to reposition it without destroying its credibility. It is also called product positioning.".
- Q1061357 wikiPageExternalLink www.businessdictionary.com.
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- Q1061357 wikiPageWikiLink Q1061357.
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- Q1061357 wikiPageWikiLink Q7012234.
- Q1061357 wikiPageWikiLink Q7208390.
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- Q1061357 wikiPageWikiLink Q983171.
- Q1061357 comment "Positioning is a marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising.".
- Q1061357 label "Positioning (marketing)".