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- 3152227 doi "10.2307/3152227".
- 3152227 first1 "H. Rao".
- 3152227 isCitedBy Interference_theory.
- 3152227 issue "3".
- 3152227 journal "Journal of Marketing Research".
- 3152227 last1 "Unnava".
- 3152227 page "403".
- 3152227 title "Reducing Competitive Ad Interference".
- 3152227 volume "31".
- 3152227 year "1994".