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- 3151772 author2 "Young, S. Mark".
- 3151772 date "1986-02-01".
- 3151772 doi "10.2307/3151772".
- 3151772 first "C. Whan".
- 3151772 isCitedBy Background_music.
- 3151772 isCitedBy Music_psychology.
- 3151772 issue "1".
- 3151772 journal "Journal of Marketing Research".
- 3151772 last "Park".
- 3151772 page "11".
- 3151772 title "Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation".
- 3151772 volume "23".