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- 1251943 author "Menon, A.".
- 1251943 displayAuthors "etal".
- 1251943 doi "10.2307/1251943".
- 1251943 isCitedBy SWOT_analysis.
- 1251943 issue "2".
- 1251943 journal "Journal of Marketing".
- 1251943 jstor "1251943".
- 1251943 pages "18–40".
- 1251943 publisher "American Marketing Association".
- 1251943 title "Antecedents and Consequences of Marketing Strategy Making".
- 1251943 volume "63".
- 1251943 year "1999".