Matches in DBpedia 2016-04 for { <http://doi.org/10.2307/1251855> ?p ?o }
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- 1251855 date "1993-07-01".
- 1251855 doi "10.2307/1251855".
- 1251855 first "Barbara".
- 1251855 first2 "Deborah Roedder".
- 1251855 isCitedBy Umbrella_brand.
- 1251855 issue "3".
- 1251855 journal "Journal of Marketing".
- 1251855 last "Loken".
- 1251855 last2 "John".
- 1251855 pages "71–84".
- 1251855 title "Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?".
- 1251855 url "http://www.jstor.org/stable/1251855".
- 1251855 volume "57".