Matches in DBpedia 2016-04 for { <http://doi.org/10.1509/jmr.11.0458> ?p ?o }
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- jmr.11.0458 authorlink2 "Renana Peres".
- jmr.11.0458 doi "10.1509/jmr.11.0458".
- jmr.11.0458 first1 "Mitchell".
- jmr.11.0458 first2 "Renana".
- jmr.11.0458 first3 "Ron".
- jmr.11.0458 isCitedBy Word-of-mouth_marketing.
- jmr.11.0458 issue "4".
- jmr.11.0458 journal "Journal of Marketing Research".
- jmr.11.0458 last1 "Lovett".
- jmr.11.0458 last2 "Peres".
- jmr.11.0458 last3 "Shachar".
- jmr.11.0458 pages "427–444".
- jmr.11.0458 quote "[...] this empirical analysis [...] argues that consumers spread the word on brands as a result of three drivers: social, emotional, and functional.".
- jmr.11.0458 title "On brands and word-of-mouth".
- jmr.11.0458 url On%20brands%20and%20word%20Apr%2024%202013with%20title.pdf.
- jmr.11.0458 volume "50".