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- jmkr.46.1.1 author2 "Rao, Akshay R".
- jmkr.46.1.1 date "2009-02-01".
- jmkr.46.1.1 doi "10.1509/jmkr.46.1.1".
- jmkr.46.1.1 first "William".
- jmkr.46.1.1 isCitedBy Context_effect.
- jmkr.46.1.1 issue "1".
- jmkr.46.1.1 journal "Journal of Marketing Research".
- jmkr.46.1.1 last "Hedgcock".
- jmkr.46.1.1 pages "1–13".
- jmkr.46.1.1 title "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study".
- jmkr.46.1.1 volume "46".