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- 002194369002700203 accessdate "2012-10-02".
- 002194369002700203 author2 "Philip Decker".
- 002194369002700203 doi "10.1177/002194369002700203".
- 002194369002700203 first "Ronald".
- 002194369002700203 isCitedBy Buyers_remorse.
- 002194369002700203 issue "2".
- 002194369002700203 journal "Journal of Business Communication".
- 002194369002700203 last "Milliman".
- 002194369002700203 pages "159–170".
- 002194369002700203 title "The Use of Post-Purchase Communication to Reduce Dissonance and Improve Direct Marketing Effectiveness.".
- 002194369002700203 volume "27".
- 002194369002700203 year "1990".