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- 135272698345852 doi "10.1080/135272698345852".
- 135272698345852 first "Don E.".
- 135272698345852 first2 "Heidi F.".
- 135272698345852 isCitedBy Integrated_marketing_communications.
- 135272698345852 issue "1".
- 135272698345852 journal "Journal of Marketing Communications".
- 135272698345852 last "Schultz".
- 135272698345852 last2 "Schultz".
- 135272698345852 pages "9-17".
- 135272698345852 title "Transitioning marketing communication into the twenty-first century".
- 135272698345852 volume "4".
- 135272698345852 year "1998".