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- 10641734.1998.10505076 date "1998".
- 10641734.1998.10505076 doi "10.1080/10641734.1998.10505076".
- 10641734.1998.10505076 first1 "Pola B.".
- 10641734.1998.10505076 first2 "Kenneth R.".
- 10641734.1998.10505076 isCitedBy Product_placement.
- 10641734.1998.10505076 issue "1".
- 10641734.1998.10505076 journal "Journal of Current Issues & Research in Advertising".
- 10641734.1998.10505076 last1 "Gupta".
- 10641734.1998.10505076 last2 "Lord".
- 10641734.1998.10505076 pages "47–59".
- 10641734.1998.10505076 title "Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall".
- 10641734.1998.10505076 volume "20".