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- 00913367.2003.10639049 accessdate "2011-09-16".
- 00913367.2003.10639049 doi "10.1080/00913367.2003.10639049".
- 00913367.2003.10639049 first1 "Steven M.".
- 00913367.2003.10639049 first2 "Charlene".
- 00913367.2003.10639049 isCitedBy Transcreation.
- 00913367.2003.10639049 issn "0091-3367".
- 00913367.2003.10639049 issue "1".
- 00913367.2003.10639049 journal "Journal of Advertising".
- 00913367.2003.10639049 jstor "4622150".
- 00913367.2003.10639049 last1 "Kates".
- 00913367.2003.10639049 last2 "Goh".
- 00913367.2003.10639049 pages "59–68".
- 00913367.2003.10639049 title "Brand Morphing: Implications for Advertising Theory and Practice".
- 00913367.2003.10639049 volume "32".
- 00913367.2003.10639049 year "2003".