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- 00913367.2002.10673682 author2 "MacInnis, D.J.".
- 00913367.2002.10673682 doi "10.1080/00913367.2002.10673682".
- 00913367.2002.10673682 first "S".
- 00913367.2002.10673682 isCitedBy Media_context_studies_(Advertising_research).
- 00913367.2002.10673682 issue "4".
- 00913367.2002.10673682 journal "Journal of Advertising".
- 00913367.2002.10673682 last "Shapiro".
- 00913367.2002.10673682 pages "15–26".
- 00913367.2002.10673682 title "Understanding program-induced mood effects: Decoupling arousal from valence".
- 00913367.2002.10673682 volume "31".
- 00913367.2002.10673682 year "2002".