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- s11747-010-0245-y author2 "Milne, G.R.".
- s11747-010-0245-y doi "10.1007/s11747-010-0245-y".
- s11747-010-0245-y first "L.I.".
- s11747-010-0245-y isCitedBy Color_psychology.
- s11747-010-0245-y issue "5".
- s11747-010-0245-y journal "Journal of the Academy of Marketing Science".
- s11747-010-0245-y last "Labrecque".
- s11747-010-0245-y pages "711–727".
- s11747-010-0245-y title "Exciting red and competent blue: the importance of color in marketing".
- s11747-010-0245-y volume "40".
- s11747-010-0245-y year "2011".