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- Zaltman_metaphor_elicitation_technique abstract "The Zaltman metaphor elicitation technique (ZMET) is a patented market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions. It was developed by Dr. Gerald Zaltman at the Harvard Business School in the early 1990s. As Zaltman described it, \"A lot goes on in our minds that we're not aware of. Most of what influences what we say and do occurs below the level of awareness. That's why we need new techniques: to get at hidden knowledge-to get at what people don't know they know.\" The technique has been used by academic researchers and for marketing purposes to study a variety of topics related to both marketing and the social sciences.".
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- Zaltman_metaphor_elicitation_technique wikiPageExternalLink zli_case.pdf.
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- Zaltman_metaphor_elicitation_technique wikiPageExternalLink www.olsonzaltman.com.
- Zaltman_metaphor_elicitation_technique wikiPageExternalLink konsumforschung-emotionale-visitenkarte-323899.
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- Zaltman_metaphor_elicitation_technique wikiPageRevisionID "704117998".
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Antonio_Damasio.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Astorino.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Category:Cognitive_psychology.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Category:Learning_theory_(education).
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Conceptual_blending.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Conceptual_metaphor.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Febreze.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Framing_(social_sciences).
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Gerald_Zaltman.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Harvard_Business_School.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Nepal.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Oticon.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Patent.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Procter_&_Gamble.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLink Steven_Pinker.
- Zaltman_metaphor_elicitation_technique wikiPageWikiLinkText "Zaltman metaphor elicitation technique".
- Zaltman_metaphor_elicitation_technique wikiPageUsesTemplate Template:Reflist.
- Zaltman_metaphor_elicitation_technique subject Category:Cognitive_psychology.
- Zaltman_metaphor_elicitation_technique subject Category:Learning_theory_(education).
- Zaltman_metaphor_elicitation_technique hypernym Tool.
- Zaltman_metaphor_elicitation_technique type Software.
- Zaltman_metaphor_elicitation_technique type Redirect.
- Zaltman_metaphor_elicitation_technique type Theory.
- Zaltman_metaphor_elicitation_technique comment "The Zaltman metaphor elicitation technique (ZMET) is a patented market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions. It was developed by Dr. Gerald Zaltman at the Harvard Business School in the early 1990s. As Zaltman described it, \"A lot goes on in our minds that we're not aware of. Most of what influences what we say and do occurs below the level of awareness.".
- Zaltman_metaphor_elicitation_technique label "Zaltman metaphor elicitation technique".
- Zaltman_metaphor_elicitation_technique sameAs Q8065556.
- Zaltman_metaphor_elicitation_technique sameAs m.065zb4t.
- Zaltman_metaphor_elicitation_technique sameAs Q8065556.
- Zaltman_metaphor_elicitation_technique wasDerivedFrom Zaltman_metaphor_elicitation_technique?oldid=704117998.
- Zaltman_metaphor_elicitation_technique isPrimaryTopicOf Zaltman_metaphor_elicitation_technique.