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- Y-Mag abstract "Established in the late 1990s of South Africa, out of a joint partnership between Studentwise, publishers of white youth targeted SL Magazine and black youth targeted Johannesburg radio station YFM, Y Magazine was conceived as the new voice of the South Africa's recently liberated black urban youth.Published under the pay-off \"Y - because I want to know\", it aimed to tap into the market that made YFM the biggest regional station at the time. This was what was referred to as the Y Generation, a \"freedom's children\" that got to celebrate the freedom of an apartheid-free South Africa. As poet Lebo Mashile explained:\"if we were 20 or 30 in the 1970s and 1980s we would have been using everything we had to fight Apartheid... but now we have the freedom and space to do what we want with our talent and we have the ability to really manifest our dreams...\" Under founder editors S'busiso 'The General' Nxumalo and Itumeleng Mahabane, Y quickly came to encapsulate this spirit of freedom of expression. Like YFM, its emphasis was on urban street culture with a strong focus on the sounds of post-apartheid black South Africa especially Kwaito. Written in spoken English and drops of Scamto, it was filled with diverse youth interests without ever narrowing them down to just entertainment. From the relationship between kwaito's apolitical, \"hedonistic and flighty preoccupations\", to President Thabo Mbeki's macroeconomic ideology, and to the politics of fashion and the aesthetic of struggle, this publication is very well rounded.This radical challenge to the binary opposition of political/apolitical placed Y a step or two ahead of other mainstream magazines, intended for both black and white audiences. This also meant that corporate advertisers remained at arm's length. Inevitably the magazine gave over to market pressures and changes at the radio station. Both Nxumalo and Mahabane stepped down as editors. Since then Y has continued under no less than eight different editors but it has never recaptured the idealism or attitude of those first few issues.".
- Y-Mag country South_Africa.
- Y-Mag imageSize "200".
- Y-Mag language English_language.
- Y-Mag thumbnail Y-Mag.jpg?width=300.
- Y-Mag wikiPageExternalLink the-kwaito-story-rude-boy-paul-interviewed-by-aryan-kaganof.
- Y-Mag wikiPageExternalLink review_22.html.
- Y-Mag wikiPageExternalLink periodicals.php?id=8.
- Y-Mag wikiPageExternalLink 39.
- Y-Mag wikiPageID "18660388".
- Y-Mag wikiPageLength "3725".
- Y-Mag wikiPageOutDegree "18".
- Y-Mag wikiPageRevisionID "696652968".
- Y-Mag wikiPageWikiLink Category:1998_establishments_in_South_Africa.
- Y-Mag wikiPageWikiLink Category:Cultural_magazines.
- Y-Mag wikiPageWikiLink Category:Magazines_established_in_1998.
- Y-Mag wikiPageWikiLink Category:Monthly_magazines.
- Y-Mag wikiPageWikiLink Category:Music_magazines.
- Y-Mag wikiPageWikiLink Category:South_African_magazines.
- Y-Mag wikiPageWikiLink English_language.
- Y-Mag wikiPageWikiLink GNU_Free_Documentation_License.
- Y-Mag wikiPageWikiLink Itumeleng_Mahabane.
- Y-Mag wikiPageWikiLink Kwaito.
- Y-Mag wikiPageWikiLink Lebogang_Mashile.
- Y-Mag wikiPageWikiLink President_Thabo_Mbekis.
- Y-Mag wikiPageWikiLink SBusiso_Nxumalo.
- Y-Mag wikiPageWikiLink SL_Magazine.
- Y-Mag wikiPageWikiLink Scamto.
- Y-Mag wikiPageWikiLink South_Africa.
- Y-Mag wikiPageWikiLink Studentwise.
- Y-Mag wikiPageWikiLink YFM.
- Y-Mag category "Cultural Magazine".
- Y-Mag company "Private".
- Y-Mag country "South Africa".
- Y-Mag editor "Sbusiso 'The General' Nxumalo, Nicole Turner, Sandile Dikeni".
- Y-Mag founded "1998".
- Y-Mag frequency "Monthly".
- Y-Mag imageFile "Y-Mag.jpg".
- Y-Mag imageSize "200".
- Y-Mag language English_language.
- Y-Mag title "Y-Mag".
- Y-Mag website periodicals.php?id=8.
- Y-Mag wikiPageUsesTemplate Template:Cleanup.
- Y-Mag wikiPageUsesTemplate Template:Infobox_Magazine.
- Y-Mag wikiPageUsesTemplate Template:Multiple_issues.
- Y-Mag wikiPageUsesTemplate Template:Orphan.
- Y-Mag wikiPageUsesTemplate Template:Reflist.
- Y-Mag subject Category:1998_establishments_in_South_Africa.
- Y-Mag subject Category:Cultural_magazines.
- Y-Mag subject Category:Magazines_established_in_1998.
- Y-Mag subject Category:Monthly_magazines.
- Y-Mag subject Category:Music_magazines.
- Y-Mag subject Category:South_African_magazines.
- Y-Mag type Magazine.
- Y-Mag type PeriodicalLiterature.
- Y-Mag type Work.
- Y-Mag type WrittenWork.
- Y-Mag type Page.
- Y-Mag type Publication.
- Y-Mag type CreativeWork.
- Y-Mag type Thing.
- Y-Mag type Q1092563.
- Y-Mag type Q386724.
- Y-Mag type Q41298.
- Y-Mag comment "Established in the late 1990s of South Africa, out of a joint partnership between Studentwise, publishers of white youth targeted SL Magazine and black youth targeted Johannesburg radio station YFM, Y Magazine was conceived as the new voice of the South Africa's recently liberated black urban youth.Published under the pay-off \"Y - because I want to know\", it aimed to tap into the market that made YFM the biggest regional station at the time.".
- Y-Mag label "Y-Mag".
- Y-Mag sameAs Q8045707.
- Y-Mag sameAs m.04gpy5p.
- Y-Mag sameAs Q8045707.
- Y-Mag wasDerivedFrom Y-Mag?oldid=696652968.
- Y-Mag depiction Y-Mag.jpg.
- Y-Mag homepage periodicals.php?id=8.
- Y-Mag isPrimaryTopicOf Y-Mag.
- Y-Mag name "Y-Mag".