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- Selling_Blue_Elephants abstract "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them is a book written by Howard Moskowitz and Alex Gofman (Publisher: Wharton School Publishing 2007).The book outlines a new solution-oriented learning experience co-developed with Prof. Jerry (Yoram) Wind of Wharton School of Business - Rule Developing Experimentation (RDE).RDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. The book describes best practices in the RDE from some of today's top companies: HP, Prego, Vlasic, MasterCard and others. Filled with real-life stories, this book changes the way people think about selling to their present and future customers.The book was positively reviewed by Kirkus Reviews, Wharton Connect along with many others. Among distinguished people that endorsed the book are Prof. Stephen Kosslyn (Chair, Department of Psychology, Harvard University), Prof. Lawrence E. Marks (Professor of Epidemiology and Psychology, Director, John B. Pierce Laboratory, Yale University), Prof. Eugene Galanter (Director, Psychophysics Laboratory, Columbia University), Prof. Subrata Sen (Yale University), Prof. Vijay Mahajan (John P. Harbin Centennial Chair in Business, Marketing Department, The University of Texas at Austin), Iain Bitran (President, The International Society for Professional Innovation Management - ISPIM) and others.The book is currently under contracts to be translated and published in Germany, Italy, Spain (both full and digest), Japan, Indonesia, Taiwan (Chinese Traditional), China (Chinese Simplified), South Korea, Russia, Netherlands, Lebanon, Romania (both full and digest), Thailand, India, Lithuania and Vietnam.".
- Selling_Blue_Elephants author www.alexgofman.com.
- Selling_Blue_Elephants author About_us.html.
- Selling_Blue_Elephants dcc "658.8 22".
- Selling_Blue_Elephants isbn "0-13-613668-0".
- Selling_Blue_Elephants lcc "HF5415.153 .M68 2007".
- Selling_Blue_Elephants literaryGenre Marketing.
- Selling_Blue_Elephants mediaType Hardcover.
- Selling_Blue_Elephants numberOfPages "272".
- Selling_Blue_Elephants oclc "76786794".
- Selling_Blue_Elephants publisher Wharton_School_Publishing.
- Selling_Blue_Elephants releaseDate "2007-04-11".
- Selling_Blue_Elephants wikiPageExternalLink www.Ideamap.net.
- Selling_Blue_Elephants wikiPageExternalLink www.MindGenomics.org.
- Selling_Blue_Elephants wikiPageExternalLink www.SellingBlueElephants.com.
- Selling_Blue_Elephants wikiPageExternalLink www.alexgofman.com.
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- Selling_Blue_Elephants wikiPageExternalLink www.mji-designlab.com.
- Selling_Blue_Elephants wikiPageExternalLink About_us.html.
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- Selling_Blue_Elephants wikiPageWikiLink Category:2007_books.
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- Selling_Blue_Elephants wikiPageWikiLink Columbia_University.
- Selling_Blue_Elephants wikiPageWikiLink Eugene_Galanter.
- Selling_Blue_Elephants wikiPageWikiLink Hardcover.
- Selling_Blue_Elephants wikiPageWikiLink Harvard_University.
- Selling_Blue_Elephants wikiPageWikiLink Hewlett-Packard.
- Selling_Blue_Elephants wikiPageWikiLink Indonesia.
- Selling_Blue_Elephants wikiPageWikiLink Japan.
- Selling_Blue_Elephants wikiPageWikiLink Jerry_(Yoram)_Wind.
- Selling_Blue_Elephants wikiPageWikiLink Lebanon.
- Selling_Blue_Elephants wikiPageWikiLink Lithuania.
- Selling_Blue_Elephants wikiPageWikiLink Marketing.
- Selling_Blue_Elephants wikiPageWikiLink MasterCard.
- Selling_Blue_Elephants wikiPageWikiLink Prego.
- Selling_Blue_Elephants wikiPageWikiLink Romania.
- Selling_Blue_Elephants wikiPageWikiLink Rule-developing_experimentation.
- Selling_Blue_Elephants wikiPageWikiLink South_Korea.
- Selling_Blue_Elephants wikiPageWikiLink Stephen_Kosslyn.
- Selling_Blue_Elephants wikiPageWikiLink Taiwan.
- Selling_Blue_Elephants wikiPageWikiLink Thailand.
- Selling_Blue_Elephants wikiPageWikiLink University_of_Texas_at_Austin.
- Selling_Blue_Elephants wikiPageWikiLink Vietnam.
- Selling_Blue_Elephants wikiPageWikiLink Vlasic_Pickles.
- Selling_Blue_Elephants wikiPageWikiLink Wharton_School_Publishing.
- Selling_Blue_Elephants wikiPageWikiLink Wharton_School_of_the_University_of_Pennsylvania.
- Selling_Blue_Elephants wikiPageWikiLink Yale_University.
- Selling_Blue_Elephants wikiPageWikiLinkText "Selling Blue Elephants".
- Selling_Blue_Elephants author www.alexgofman.com.
- Selling_Blue_Elephants author About_us.html.
- Selling_Blue_Elephants caption "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them".
- Selling_Blue_Elephants congress "HF5415.153 .M68 2007".
- Selling_Blue_Elephants country "United States".
- Selling_Blue_Elephants dewey "658.8".
- Selling_Blue_Elephants genre Marketing.
- Selling_Blue_Elephants isbn "0".
- Selling_Blue_Elephants language "English".
- Selling_Blue_Elephants mediaType "Print".
- Selling_Blue_Elephants name "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them".
- Selling_Blue_Elephants oclc "76786794".
- Selling_Blue_Elephants pages "272".
- Selling_Blue_Elephants publisher Wharton_School_Publishing.
- Selling_Blue_Elephants releaseDate "2007-04-11".
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- Selling_Blue_Elephants subject Category:2007_books.
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- Selling_Blue_Elephants comment "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them is a book written by Howard Moskowitz and Alex Gofman (Publisher: Wharton School Publishing 2007).The book outlines a new solution-oriented learning experience co-developed with Prof.".
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- Selling_Blue_Elephants name "Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them".