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- Self-referential_marketing abstract "Self-referential marketing (SRM) is the concept of an organization placing one original product within another, thereby increasing the exposure and revenue potential of each product as well as the organization itself.SRM was developed and coined by entertainment and design firm Earth Lion Entertainment LLC in 2014.Conceptually and in practice, self-referential marketing differs from conventional product placement or embedded marketing in that both the product(s) or service(s) being advertised and the medium in which it is placed are owned and operated by the same entity.Example scenario of self-referential marketingCompany XYZ owns and sells two products: Product A and Product B. Product A is in the form of a medium (e.g., film, online platform, etc.) and Product B is a good or service (e.g., consumer good product) placed within Product A.Because Product B is placed within Product A, as one product’s exposure increases so does that of the other product, so that any increased exposure is mutually reinforcing. As shown in the diagram below, as the collective exposure of both products increases so does the degree of self reference for Company XYZ. This process ultimately benefits Company XYZ by increasing its overall marketing effectiveness and revenue-generating potential.".
- Self-referential_marketing thumbnail Self-referential_marketing_diagram.jpg?width=300.
- Self-referential_marketing wikiPageID "43174926".
- Self-referential_marketing wikiPageLength "2114".
- Self-referential_marketing wikiPageOutDegree "10".
- Self-referential_marketing wikiPageRevisionID "694954585".
- Self-referential_marketing wikiPageWikiLink Category:Marketing.
- Self-referential_marketing wikiPageWikiLink Category:Marketing_techniques.
- Self-referential_marketing wikiPageWikiLink Category:Marketing_terminology.
- Self-referential_marketing wikiPageWikiLink Category:Types_of_marketing.
- Self-referential_marketing wikiPageWikiLink List_of_marketing_terms.
- Self-referential_marketing wikiPageWikiLink Marketing.
- Self-referential_marketing wikiPageWikiLink Product_placement.
- Self-referential_marketing wikiPageWikiLink File:Self-referential_marketing_diagram.jpg.
- Self-referential_marketing wikiPageUsesTemplate Template:One_source.
- Self-referential_marketing wikiPageUsesTemplate Template:Reflist.
- Self-referential_marketing subject Category:Marketing.
- Self-referential_marketing subject Category:Marketing_techniques.
- Self-referential_marketing subject Category:Marketing_terminology.
- Self-referential_marketing subject Category:Types_of_marketing.
- Self-referential_marketing hypernym Concept.
- Self-referential_marketing comment "Self-referential marketing (SRM) is the concept of an organization placing one original product within another, thereby increasing the exposure and revenue potential of each product as well as the organization itself.SRM was developed and coined by entertainment and design firm Earth Lion Entertainment LLC in 2014.Conceptually and in practice, self-referential marketing differs from conventional product placement or embedded marketing in that both the product(s) or service(s) being advertised and the medium in which it is placed are owned and operated by the same entity.Example scenario of self-referential marketingCompany XYZ owns and sells two products: Product A and Product B. ".
- Self-referential_marketing label "Self-referential marketing".
- Self-referential_marketing sameAs Q17332376.
- Self-referential_marketing sameAs m.0113z5_p.
- Self-referential_marketing sameAs Q17332376.
- Self-referential_marketing wasDerivedFrom Self-referential_marketing?oldid=694954585.
- Self-referential_marketing depiction Self-referential_marketing_diagram.jpg.
- Self-referential_marketing isPrimaryTopicOf Self-referential_marketing.