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- Scientific_Advertising abstract "Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a \"must-read\" book. According to Paul Feldwick, it has sold over eight million copies. David Ogilvy wrote that \"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.\"The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is \"playing on the safe side of a hundred to one shot\".\"The book also contains information on how to write advertising that sells: Salesmanship in print.\"A summary video of the book was built by multimediabooksonline.com and is launched on various other websites.".
- Scientific_Advertising wikiPageExternalLink www.scientific-advertising.co.uk.
- Scientific_Advertising wikiPageExternalLink ScientificAdvertising.pdf.
- Scientific_Advertising wikiPageExternalLink scientific-advertising-10-part-target-marketing-series.
- Scientific_Advertising wikiPageExternalLink watch?v=X8zjzKZdUFQ.
- Scientific_Advertising wikiPageID "10472018".
- Scientific_Advertising wikiPageLength "2208".
- Scientific_Advertising wikiPageOutDegree "7".
- Scientific_Advertising wikiPageRevisionID "702890817".
- Scientific_Advertising wikiPageWikiLink Category:Non-fiction_books_about_advertising.
- Scientific_Advertising wikiPageWikiLink Claude_C._Hopkins.
- Scientific_Advertising wikiPageWikiLink David_Ogilvy_(businessman).
- Scientific_Advertising wikiPageWikiLink Gary_Halbert.
- Scientific_Advertising wikiPageWikiLink Jay_Abraham.
- Scientific_Advertising wikiPageWikiLink Mad_Men.
- Scientific_Advertising wikiPageWikiLink Peggy_Olson.
- Scientific_Advertising wikiPageWikiLinkText "Scientific Advertising".
- Scientific_Advertising wikiPageUsesTemplate Template:Advertising-stub.
- Scientific_Advertising wikiPageUsesTemplate Template:Business-book-stub.
- Scientific_Advertising subject Category:Non-fiction_books_about_advertising.
- Scientific_Advertising hypernym Book.
- Scientific_Advertising type Book.
- Scientific_Advertising type Work.
- Scientific_Advertising type Book.
- Scientific_Advertising type Work.
- Scientific_Advertising comment "Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a \"must-read\" book. According to Paul Feldwick, it has sold over eight million copies. David Ogilvy wrote that \"Nobody should be allowed to have anything to do with advertising until he has read this book seven times.".
- Scientific_Advertising label "Scientific Advertising".
- Scientific_Advertising sameAs Q7433740.
- Scientific_Advertising sameAs m.02qf3zp.
- Scientific_Advertising sameAs Bilimsel_Reklamcılık_(kitap).
- Scientific_Advertising sameAs Q7433740.
- Scientific_Advertising wasDerivedFrom Scientific_Advertising?oldid=702890817.
- Scientific_Advertising isPrimaryTopicOf Scientific_Advertising.