Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Puzzle_Lovers_Club> ?p ?o }
Showing triples 1 to 77 of
77
with 100 triples per page.
- Puzzle_Lovers_Club abstract "The Puzzle Lovers Club was an American company which ran word game contests by mail.The company was founded in 1963 by direct marketer René Gnam. Rather than following a conventional publishing or sweepstakes business model, he hit on the idea of presenting his enterprise as an exclusive \"club\" with a dedicated members' journal, the Puzzle Lovers Newspaper. The Club regularly ran full-page, testimonial-laden ads in magazines such as Popular Science and Popular Mechanics offering tens of thousands of dollars in cash prizes to members who solved its journal's puzzles.Gnam used the Club as a testbed for hundreds of direct marketing techniques, including upselling books and creative use of mailing lists. Gnam would even rent and send mailshots to other marketers' \"No lists\"—that is, mailing lists of sweepstakes participants who had explicitly opted out of buying merchandise. Contrary to expectations, this technique produced a very high percentage of responses, and Gnam ended up repeating it for over half a million addressees. Gnam also discovered that it was particularly profitable to use mailing lists which had anything to do with astrology.Despite its unabashed marketing tactics, the Club successfully wooed several notable puzzle creators. From 1968 to 1971 logologist Dmitri Borgmann was a regular contributor to the Puzzle Lovers Newspaper, and the Club's 1964 reference book Puzzle Lovers Dictionary was a favorite of New York Times crossword editor Will Weng. Both men would go on to start their own respective mail-order puzzle organizations.".
- Puzzle_Lovers_Club extinctionYear "1980".
- Puzzle_Lovers_Club foundingYear "1963".
- Puzzle_Lovers_Club industry Publishing.
- Puzzle_Lovers_Club location New_York_City.
- Puzzle_Lovers_Club location United_States.
- Puzzle_Lovers_Club thumbnail Puzzle_Lovers_Club.png?width=300.
- Puzzle_Lovers_Club type Privately_held_company.
- Puzzle_Lovers_Club wikiPageExternalLink www.renegnam.com.
- Puzzle_Lovers_Club wikiPageID "44189331".
- Puzzle_Lovers_Club wikiPageLength "6227".
- Puzzle_Lovers_Club wikiPageOutDegree "26".
- Puzzle_Lovers_Club wikiPageRevisionID "670295771".
- Puzzle_Lovers_Club wikiPageWikiLink Astrology.
- Puzzle_Lovers_Club wikiPageWikiLink Category:1963_establishments_in_the_United_States.
- Puzzle_Lovers_Club wikiPageWikiLink Category:1980_disestablishments_in_New_York.
- Puzzle_Lovers_Club wikiPageWikiLink Category:Companies_disestablished_in_1980.
- Puzzle_Lovers_Club wikiPageWikiLink Category:Companies_established_in_1963.
- Puzzle_Lovers_Club wikiPageWikiLink Category:Direct_marketing.
- Puzzle_Lovers_Club wikiPageWikiLink Category:Puzzle_competitions.
- Puzzle_Lovers_Club wikiPageWikiLink Category:Word_puzzles.
- Puzzle_Lovers_Club wikiPageWikiLink Club_(organization).
- Puzzle_Lovers_Club wikiPageWikiLink Direct_marketing.
- Puzzle_Lovers_Club wikiPageWikiLink Dmitri_Borgmann.
- Puzzle_Lovers_Club wikiPageWikiLink Logology.
- Puzzle_Lovers_Club wikiPageWikiLink Mailing_list.
- Puzzle_Lovers_Club wikiPageWikiLink New_York_City.
- Puzzle_Lovers_Club wikiPageWikiLink Opt-out.
- Puzzle_Lovers_Club wikiPageWikiLink Popular_Mechanics.
- Puzzle_Lovers_Club wikiPageWikiLink Popular_Science.
- Puzzle_Lovers_Club wikiPageWikiLink Privately_held_company.
- Puzzle_Lovers_Club wikiPageWikiLink Publishing.
- Puzzle_Lovers_Club wikiPageWikiLink Sweepstakes.
- Puzzle_Lovers_Club wikiPageWikiLink The_New_York_Times_crossword_puzzle.
- Puzzle_Lovers_Club wikiPageWikiLink United_States.
- Puzzle_Lovers_Club wikiPageWikiLink Upselling.
- Puzzle_Lovers_Club wikiPageWikiLink Will_Weng.
- Puzzle_Lovers_Club wikiPageWikiLink Word_game.
- Puzzle_Lovers_Club wikiPageWikiLinkText "Puzzle Lovers Club".
- Puzzle_Lovers_Club defunct "ca. 1980".
- Puzzle_Lovers_Club foundation "1963".
- Puzzle_Lovers_Club industry Publishing.
- Puzzle_Lovers_Club location New_York_City.
- Puzzle_Lovers_Club location United_States.
- Puzzle_Lovers_Club logo "File:Puzzle Lovers Club.png".
- Puzzle_Lovers_Club name "Puzzle Lovers Club".
- Puzzle_Lovers_Club parent "René Gnam & Associates".
- Puzzle_Lovers_Club type Privately_held_company.
- Puzzle_Lovers_Club wikiPageUsesTemplate Template:Cite_book.
- Puzzle_Lovers_Club wikiPageUsesTemplate Template:Infobox_company.
- Puzzle_Lovers_Club wikiPageUsesTemplate Template:Reflist.
- Puzzle_Lovers_Club subject Category:1963_establishments_in_the_United_States.
- Puzzle_Lovers_Club subject Category:1980_disestablishments_in_New_York.
- Puzzle_Lovers_Club subject Category:Companies_disestablished_in_1980.
- Puzzle_Lovers_Club subject Category:Companies_established_in_1963.
- Puzzle_Lovers_Club subject Category:Direct_marketing.
- Puzzle_Lovers_Club subject Category:Puzzle_competitions.
- Puzzle_Lovers_Club subject Category:Word_puzzles.
- Puzzle_Lovers_Club hypernym Company.
- Puzzle_Lovers_Club type Agent.
- Puzzle_Lovers_Club type Company.
- Puzzle_Lovers_Club type Organisation.
- Puzzle_Lovers_Club type Organization.
- Puzzle_Lovers_Club type Agent.
- Puzzle_Lovers_Club type SocialPerson.
- Puzzle_Lovers_Club type Thing.
- Puzzle_Lovers_Club type Q43229.
- Puzzle_Lovers_Club comment "The Puzzle Lovers Club was an American company which ran word game contests by mail.The company was founded in 1963 by direct marketer René Gnam. Rather than following a conventional publishing or sweepstakes business model, he hit on the idea of presenting his enterprise as an exclusive \"club\" with a dedicated members' journal, the Puzzle Lovers Newspaper.".
- Puzzle_Lovers_Club label "Puzzle Lovers Club".
- Puzzle_Lovers_Club sameAs Q18346058.
- Puzzle_Lovers_Club sameAs m.0125wdx3.
- Puzzle_Lovers_Club sameAs Q18346058.
- Puzzle_Lovers_Club wasDerivedFrom Puzzle_Lovers_Club?oldid=670295771.
- Puzzle_Lovers_Club depiction Puzzle_Lovers_Club.png.
- Puzzle_Lovers_Club homepage www.renegnam.com.
- Puzzle_Lovers_Club isPrimaryTopicOf Puzzle_Lovers_Club.
- Puzzle_Lovers_Club name "Puzzle Lovers Club".
