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- Profit_impact_of_marketing_strategy abstract "The Profit Impact of Market Strategy (PIMS) database \"yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage\": Tom Peters and Nancy Austin. It was developed with the intention of providing empirical evidence of which business strategies lead to success, within particular industries. Data from the study is used to craft strategies in strategic management and marketing strategy. The study identified several strategic variables that typically influence profitability. Some of the most important strategic variables studied were market share, product quality, investment intensity, and service quality, (all of which were found to be highly correlated with profitability).According to Lancaster, Massingham and Ashford (Essentials of Marketing, 4th edition, McGraw Hill), PIMS seeks to address three basic questions: What is the typical profit rate for each type of business? Given current strategies in a company, what are the future operating results likely to be? What strategies are likely to help improve future operating results?Dibb, Simkin, Pride and Ferrell (Marketing Concepts and Strategies, 4th European edition, Houghton Mifflin) cite six principal areas of information that PIMS holds on each business: characteristics of the business environment competitive position of the business structure of the production process how the budget is allocated strategic movement operating results.".
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- Profit_impact_of_marketing_strategy wikiPageWikiLink American_Strategic_Planning_Institute.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Automotive_industry.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Business_model.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Category:Marketing.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Category:Strategic_management.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Empirical_evidence.
- Profit_impact_of_marketing_strategy wikiPageWikiLink General_Electric.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Gerard_J_Tellis.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Henry_Mintzberg.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Market_share.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Marketing_Science_Institute.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Marketing_strategy.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Profit_(accounting).
- Profit_impact_of_marketing_strategy wikiPageWikiLink Sidney_Schoeffler.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Strategic_business_unit.
- Profit_impact_of_marketing_strategy wikiPageWikiLink Strategic_management.
- Profit_impact_of_marketing_strategy wikiPageWikiLinkText "PIMS".
- Profit_impact_of_marketing_strategy wikiPageWikiLinkText "Profit Impact of Marketing Strategy".
- Profit_impact_of_marketing_strategy wikiPageWikiLinkText "Profit impact of marketing strategy".
- Profit_impact_of_marketing_strategy wikiPageWikiLinkText "profit impact of marketing strategy".
- Profit_impact_of_marketing_strategy wikiPageUsesTemplate Template:Marketing.
- Profit_impact_of_marketing_strategy wikiPageUsesTemplate Template:No_footnotes.
- Profit_impact_of_marketing_strategy subject Category:Marketing.
- Profit_impact_of_marketing_strategy subject Category:Strategic_management.
- Profit_impact_of_marketing_strategy comment "The Profit Impact of Market Strategy (PIMS) database \"yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage\": Tom Peters and Nancy Austin. It was developed with the intention of providing empirical evidence of which business strategies lead to success, within particular industries. Data from the study is used to craft strategies in strategic management and marketing strategy.".
- Profit_impact_of_marketing_strategy label "Profit impact of marketing strategy".
- Profit_impact_of_marketing_strategy sameAs Q2044219.
- Profit_impact_of_marketing_strategy sameAs PIMS-Konzept.
- Profit_impact_of_marketing_strategy sameAs Profit_impact_of_marketing_strategy.
- Profit_impact_of_marketing_strategy sameAs m.0403zg.
- Profit_impact_of_marketing_strategy sameAs Q2044219.
- Profit_impact_of_marketing_strategy wasDerivedFrom Profit_impact_of_marketing_strategy?oldid=674808970.
- Profit_impact_of_marketing_strategy isPrimaryTopicOf Profit_impact_of_marketing_strategy.