Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Product_placement> ?p ?o }
- Product_placement abstract "Product placement, brand integration or embedded marketing, is, according to the European Union \"any form of audio-visual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme\".Product placement stands out as a marketing strategy because it is the most direct attempt to derive commercial benefit from \"the context and environment within which the product is displayed or used\" The technique can be beneficial for viewers, since interruptive advertising removes them from the entertainment.In April 2006, Broadcasting & Cable reported, \"Two thirds of advertisers employ 'branded entertainment'—product placement, brand integration—with the vast majority of that (80%) in commercial TV programming.\" said \"Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group.\"According to PQ Media, a consulting firm that tracks alternative media spending, 2014 product placement expenditures were estimated at $10.58 billion, rising 13.6% year-over-year and global branded entertainment growth is now at $73.27 billion. The firm noted that brand marketers are seeking improved methods to engage younger audiences used to ad-skipping and on-demand media usage, and branded entertainment provides omnichannel possibilities to more effectively engage post-boomers, particularly Millennials and iGens. A major growth driver is the increasing use of digital video recorders (DVR), which enable viewers to skip advertisements that interrupt a show.".
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- Product_placement wikiPageExternalLink Pervan-and-Martin-2002.pdf.
- Product_placement wikiPageExternalLink Marchand-Hennig-Thurau-Best-2015-Product-Placement.pdf.
- Product_placement wikiPageExternalLink chapter-5-tieins-prod-placement.
- Product_placement wikiPageExternalLink presse.
- Product_placement wikiPageExternalLink the-cinemas-of-interactions-cinematics-and-the-%E2%80%98game-effect%E2%80%99-in-the-age-of-digital-attractions.
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- Product_placement wikiPageRevisionID "707089228".
- Product_placement wikiPageWikiLink 2001:_A_Space_Odyssey_(film).
- Product_placement wikiPageWikiLink 20th_Century_Fox.
- Product_placement wikiPageWikiLink 24_(TV_series).
- Product_placement wikiPageWikiLink 30_Rock.
- Product_placement wikiPageWikiLink 3OH!3.
- Product_placement wikiPageWikiLink 7-Eleven.
- Product_placement wikiPageWikiLink ACME_Communications.
- Product_placement wikiPageWikiLink A_Letter_to_Three_Wives.
- Product_placement wikiPageWikiLink Abercrombie_&_Fitch.
- Product_placement wikiPageWikiLink Academy_Award_for_Best_Picture.
- Product_placement wikiPageWikiLink Acme_Corporation.
- Product_placement wikiPageWikiLink Actuality_film.
- Product_placement wikiPageWikiLink Adage.
- Product_placement wikiPageWikiLink Adam_Sandler.
- Product_placement wikiPageWikiLink Advertising.
- Product_placement wikiPageWikiLink Advertising_Research_Foundation.
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- Product_placement wikiPageWikiLink All_My_Children.
- Product_placement wikiPageWikiLink Amanda_D._Lotz.
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- Product_placement wikiPageWikiLink American_Iron_and_Steel_Institute.
- Product_placement wikiPageWikiLink Americas_Next_Top_Model.
- Product_placement wikiPageWikiLink Americas_Toughest_Jobs.
- Product_placement wikiPageWikiLink Andrew_Lloyd_Webber.
- Product_placement wikiPageWikiLink Anime.
- Product_placement wikiPageWikiLink Apple_Inc..
- Product_placement wikiPageWikiLink Apple_Store.
- Product_placement wikiPageWikiLink Applebees.
- Product_placement wikiPageWikiLink Arizona.
- Product_placement wikiPageWikiLink Armour_and_Company.
- Product_placement wikiPageWikiLink Around_the_World_in_Eighty_Days.
- Product_placement wikiPageWikiLink Aston_Martin.
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- Product_placement wikiPageWikiLink Baby_Blues.
- Product_placement wikiPageWikiLink Back_to_the_Future.
- Product_placement wikiPageWikiLink Battlefield_2142.
- Product_placement wikiPageWikiLink Battlestar_Galactica.
- Product_placement wikiPageWikiLink Beer.
- Product_placement wikiPageWikiLink Bell_System.
- Product_placement wikiPageWikiLink Betamax.
- Product_placement wikiPageWikiLink Big_Brother_(franchise).
- Product_placement wikiPageWikiLink Big_Kahuna_Burger.
- Product_placement wikiPageWikiLink Billboard.
- Product_placement wikiPageWikiLink Birmingham.
- Product_placement wikiPageWikiLink BlackBerry.
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- Product_placement wikiPageWikiLink Bottled_water.
- Product_placement wikiPageWikiLink Brad_Pitt.
- Product_placement wikiPageWikiLink Bravia_(brand).
- Product_placement wikiPageWikiLink Bribery.
- Product_placement wikiPageWikiLink Britney_Spears.
- Product_placement wikiPageWikiLink Broadcast_law.
- Product_placement wikiPageWikiLink Broadcasting_&_Cable.
- Product_placement wikiPageWikiLink Brown_&_Williamson.
- Product_placement wikiPageWikiLink Budweiser.
- Product_placement wikiPageWikiLink Bulova.
- Product_placement wikiPageWikiLink Burnout_Paradise.
- Product_placement wikiPageWikiLink Buster_Keaton.
- Product_placement wikiPageWikiLink Cable_television.
- Product_placement wikiPageWikiLink Cadillac.
- Product_placement wikiPageWikiLink Caltex.
- Product_placement wikiPageWikiLink Car.
- Product_placement wikiPageWikiLink Cars_(film).
- Product_placement wikiPageWikiLink Casino_Royale_(2006_film).
- Product_placement wikiPageWikiLink Cast_Away.
- Product_placement wikiPageWikiLink Category:Film_and_video_terminology.
- Product_placement wikiPageWikiLink Category:Marketing_techniques.
- Product_placement wikiPageWikiLink Category:Television_terminology.
- Product_placement wikiPageWikiLink Center_for_Media_and_Democracy.
- Product_placement wikiPageWikiLink Cheerios.
- Product_placement wikiPageWikiLink Chevrolet_Corvette.
- Product_placement wikiPageWikiLink Chevron_Corporation.
- Product_placement wikiPageWikiLink Childrens_film.
- Product_placement wikiPageWikiLink Chrysler.
- Product_placement wikiPageWikiLink Chuck_(TV_series).
- Product_placement wikiPageWikiLink Cigarette.