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- Outcome-Driven_Innovation abstract "Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics.Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary. ODI attempts to identify important but poorly served, and unimportant but over-served, jobs and outcomes. ODI focuses on customer-desired outcome rather than demographic profile in order to segment markets and offer well-targeted products.Clayton Christensen credits Ulwick and Richard Pedi of Gage Foods with the way of thinking about market structure used in the chapter \"What Products Will Customers Want to Buy?\" in his Innovator's Solution and called \"jobs to be done\" or \"outcomes that customers are seeking\".Sayan Chatterjee of Case Western Reserve University Published the concept of outcomes in the 1998 California management review article. Sayan Chatterjee. 1998. \"Delivering desired outcomes efficiently: the creative key to competitive strategy.\" California Management Review, 40(2): This was subsequently reprinted by Harvard Business School press. Competitive Strategy: Business Fundamentals, Harvard Business School Press 2002 Jun 18, Instead of assuming what their customers want or need, typically product developers determine the voice of the customer(VOC). ODI takes VOC a step further by focusing on jobs-to-be-done rather than product improvements. The objective is to translate customers’ needs into products or services they can’t live without. ODI theory posits that companies typically collect the wrong kinds of input from their customers, and states that all the company should find out is what the customers’ ultimate output goal is: what they want the product or service to do for them, not how it should do it. The goal of the method is to help companies discover new product and service opportunities.According to Ulwick, ODI is the culmination of 20 years of studying innovation methodology. In 2002, it was introduced in the Harvard Business Review, and expanded upon in Ulwick's 2005 book, What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services.".
- Outcome-Driven_Innovation wikiPageExternalLink Outcome-Driven-Innovation_.pdf.
- Outcome-Driven_Innovation wikiPageID "33519070".
- Outcome-Driven_Innovation wikiPageLength "5266".
- Outcome-Driven_Innovation wikiPageOutDegree "8".
- Outcome-Driven_Innovation wikiPageRevisionID "705680223".
- Outcome-Driven_Innovation wikiPageWikiLink Anthony_W._Ulwick.
- Outcome-Driven_Innovation wikiPageWikiLink Category:Innovation.
- Outcome-Driven_Innovation wikiPageWikiLink Clayton_M._Christensen.
- Outcome-Driven_Innovation wikiPageWikiLink Gap_analysis.
- Outcome-Driven_Innovation wikiPageWikiLink Harvard_Business_Review.
- Outcome-Driven_Innovation wikiPageWikiLink Innovation.
- Outcome-Driven_Innovation wikiPageWikiLink New_product_development.
- Outcome-Driven_Innovation wikiPageWikiLink Voice_of_the_customer.
- Outcome-Driven_Innovation wikiPageWikiLinkText "Outcome-Driven Innovation".
- Outcome-Driven_Innovation wikiPageUsesTemplate Template:Reflist.
- Outcome-Driven_Innovation subject Category:Innovation.
- Outcome-Driven_Innovation hypernym Strategy.
- Outcome-Driven_Innovation type VideoGame.
- Outcome-Driven_Innovation comment "Outcome-Driven Innovation (ODI) is a strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done. As people complete these jobs, they have certain measurable outcomes that they are attempting to achieve. It links a company's value creation activities to customer-defined metrics.Ulwick found that previous innovation practices were ineffective because they were incomplete, overlapping, or unnecessary.".
- Outcome-Driven_Innovation label "Outcome-Driven Innovation".
- Outcome-Driven_Innovation sameAs Q7111909.
- Outcome-Driven_Innovation sameAs m.0h96vv9.
- Outcome-Driven_Innovation sameAs Q7111909.
- Outcome-Driven_Innovation wasDerivedFrom Outcome-Driven_Innovation?oldid=705680223.
- Outcome-Driven_Innovation isPrimaryTopicOf Outcome-Driven_Innovation.