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- Next-best-action_marketing abstract "Next-best-action marketing (also known as best next action or next best activity), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific customer and decides on the ‘best’ one. The Next Best Action (an offer, proposition, service, etc.) is determined by the customer’s interests and needs on the one hand, and the marketing organization’s business objectives, policies on the other. This is in sharp contrast to traditional marketing approaches that first create a proposition for a product or service and then attempt to find interested and eligible prospects for that proposition. This practice, direct marketing, typically automated in the form of a campaign management tool, is often product-centric, and usually always marketing-centric.".
- Next-best-action_marketing wikiPageID "17620416".
- Next-best-action_marketing wikiPageLength "6580".
- Next-best-action_marketing wikiPageOutDegree "12".
- Next-best-action_marketing wikiPageRevisionID "680382761".
- Next-best-action_marketing wikiPageWikiLink Category:Marketing.
- Next-best-action_marketing wikiPageWikiLink Category:Marketing_terminology.
- Next-best-action_marketing wikiPageWikiLink Category:Types_of_marketing.
- Next-best-action_marketing wikiPageWikiLink Decision_Management.
- Next-best-action_marketing wikiPageWikiLink Direct_marketing.
- Next-best-action_marketing wikiPageWikiLink Inbound_marketing.
- Next-best-action_marketing wikiPageWikiLink Interruption_marketing.
- Next-best-action_marketing wikiPageWikiLink John_Boyd_(military_strategist).
- Next-best-action_marketing wikiPageWikiLink Marketing.
- Next-best-action_marketing wikiPageWikiLink OODA_loop.
- Next-best-action_marketing wikiPageWikiLink Spamming.
- Next-best-action_marketing wikiPageWikiLink United_States_Air_Force.
- Next-best-action_marketing wikiPageWikiLinkText "Next-best-action marketing".
- Next-best-action_marketing wikiPageUsesTemplate Template:Advert.
- Next-best-action_marketing wikiPageUsesTemplate Template:Buzzword.
- Next-best-action_marketing wikiPageUsesTemplate Template:Multiple_issues.
- Next-best-action_marketing subject Category:Marketing.
- Next-best-action_marketing subject Category:Marketing_terminology.
- Next-best-action_marketing subject Category:Types_of_marketing.
- Next-best-action_marketing hypernym Paradigm.
- Next-best-action_marketing type ProgrammingLanguage.
- Next-best-action_marketing type Type.
- Next-best-action_marketing type Term.
- Next-best-action_marketing type Type.
- Next-best-action_marketing comment "Next-best-action marketing (also known as best next action or next best activity), as a special case of next-best-action decision-making, is a customer-centric marketing paradigm that considers the different actions that can be taken for a specific customer and decides on the ‘best’ one. The Next Best Action (an offer, proposition, service, etc.) is determined by the customer’s interests and needs on the one hand, and the marketing organization’s business objectives, policies on the other.".
- Next-best-action_marketing label "Next-best-action marketing".
- Next-best-action_marketing sameAs Q7020911.
- Next-best-action_marketing sameAs m.0462l8c.
- Next-best-action_marketing sameAs Q7020911.
- Next-best-action_marketing wasDerivedFrom Next-best-action_marketing?oldid=680382761.
- Next-best-action_marketing isPrimaryTopicOf Next-best-action_marketing.